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Panasonic Lumix DMC-TZ7
Ilse Jurriën : January 27th 2009 - 15:00 CET
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PanasonicPanasonic Lumix TZ7 digital camera : Panasonic introduces the Lumix DMC-TZ7 as the newest member of its acclaimed TZ series. With 10.1-megapixel, a 25mm ultra-wide-angle lens and 12x optical zoom, the Lumix TZ7 (in the USA known as Lumix ZS3) is a worthy addition to a series of digital cameras that have won worldwide popularity for packing powerful zoom lenses into compact bodies. The Panasonic Lumix TZ7 is a powerhouse performer with enormous versatility. The new Panasonic camera features a Leica DC Vario-Elmar lens. Compared with previous models, it extends the power of the optical zoom from 10x to 12x and expands the wide-angle lens from 28mm to an ultra-wide 25mm while reducing both size and weight of the body, giving it the range for virtually all shooting situations.
Panasonic Lumix DMC-TZ7

Panasonic Lumix TZ7 records HD motion image
The Panasonic DMC-TZ7 is the world’s first digital camera that records motion image in AVCHD Lite. The AVCHD Lite realizes long time recording of high-definition motion image. The well-considered operational command layout including an independent movie recording button makes the Lumix DMC-TZ7 a true hybrid - a single model that performs admirably as both a digital camera and digital camcorder while achieving smooth, easy operation in both modes.

Panasonic Lumix DMC-TZ7 offers Intelligent Auto mode
Panasonic's Intelligent Auto mode - a hallmark of Lumix cameras - now includes Face Recognition, a function that "remembers" faces from previous shots. When a familiar face appears in the frame, the camera will prioritize focus and exposure to capture it beautifully. This clever function makes it easy to get sharp and clear photos of loved ones in a group of people. iA mode is also available in Movie Mode. The Panasonic TZ7 automatically selects the most suitable Scene mode and helps to correct handshake, focus and brightness problems - making iA mode your one-stop solution to capture beautiful still and motion images.

Panasonic Lumix TZ7

Enjoy images and movies on the 3" LCD screen
The adoption of AVCHD Lite lets users enjoy watching not only still images but also HD movies just inserting the SDHC/SD memory card from the camera in the VIERA Image Viewer (built-in SDHC/SD Memory Card slot) on a VIERA HDTV to start playback. Alternatively, simply connect the Panasonic DMC-TZ7 digital camera via an optional mini-HDMI cable to a VIERA Link-equipped TV and use the TV's remote control to run slideshows including both still and motion images in the timeline. The Lumix TZ7 features a 3-inch, high resolution 460,000-dot Intelligent LCD with a wide viewing angle, improving visibility during recording and playback. Despite its superior lens specifications and functionality, the Panasonic TZ7 is smaller and lighter than its predecessors, making it easier to bring with you on your travels. Enjoy stunning photos and HD videos from 25mm wide-angle to 12x telephoto - the DMC-TZ7 is your ideal travel partner delivering ultimate performance in a pocket-sized body.

Panasonic TZ7 features an ultra wide-angle Leica DC lens
The Panasonic Lumix TZ7 digital camera features a high-quality Leica DC Vario Elmar 25mm ultra-wide-angle lens with a 12x optical zoom. A lens like this, with a range from 25mm to 300mm in 35mm film equivalence, is almost inconceivable in such a small, lightweight camera. Comprising 10 elements in 8 groups, including 2 ED lenses and 2 aspherical lenses with 3 aspherical surfaces, and utilizing new lens material in its design, this advanced lens unit realizes the outstandingly slim and compact body while passing Leica's stringent standards to deliver exceptional optical performance. The Extra Optical Zoom function that extends zoom power to 21.4x (at 3-megapixel resolution) by using the center part of the large CCD to bring subjects even closer without deteriorating the image quality.

Panasonic TZ7

Panasonic DMC-TZ7 offers 10 Megapixel resolution
The Lumix DMC-TZ7 has a 12-megapixel CCD and shoots with up to 10-megapixel resolution. This is because the CCD on the Panasonic Lumix TZ7 is multi-aspect that can reproduce images shot with the lens set from 25mm to 300mm in any of three aspect ratios - 4:3, 3:2 or 16:9 - so you can always capture dynamic, richly expressive shots with a wide perspective. The Multi Aspect mode lets you to take an image in all three aspect ratios simultaneously then choose the one that best suits your scene after shooting.

Motion picture recording on the Panasonic Lumix TZ7
In addition to Motion JPEG images, the Panasonic TZ7 can record high-definition motion picture in AVCHD Lite. It features almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. The DMC-TZ7 also features Dolby Digital Stereo Creator to record high quality audio, so you can match the beautiful motion images with outstanding stereo sound. Now on the Lumix DMC-TZ7, the popular iA (Intelligent Auto) is also available in motion image recording. Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom. Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion on it so it always turns out beautifully. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. And Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality.

Panasonic DMC-TZ7

Available functions in motion image recording mode
Motion image recording can be started by pressing a dedicated button on the camera's back panel - an extremely quick, convenient way to start motion image recording. Most of the camera’s settings will be carried over when switched to motion picture recording. The powerful 12x optical zoom is available in movie recording, too. A Wind Cut function is also available to block out most of the noise from background wind. The Panasonic Lumix DMC-TZ7 also provides a Color mode and carries over 17 different scene modes from photo scene modes in movie recording. In AVCHD Lite recording, you can select from three levels of motion image quality: SH (17 Mbps), H (13 Mbps) and L (9 Mbps).

View Panasonic Lumix DMC-TZ7 photos on a VIERA TV
Still or motion images recorded in AVCHD Lite on SD Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the VIERA Image Viewer (SDHC/SD Memory Card slot) on VIERA TV or DIGA Blu-ray Disc Player to playback your contents. Alternatively, you can use an optional Mini HDMI cable to output the still and motion images you took from the Panasonic TZ7 directly to the TV for VIERA Link. You can take maximum advantage of Lumix camera’s playback functions including the slideshow in which both still and motion images integrated in the timeline, category playback according to the scene mode you used or calendar display and so on. All control is possible using only the TV's remote control. In addition, with the included software PHOTOfunSTUDIO HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.

Lumix DMC-TZ7

Face Recognition function available in iA mode
With the Panasonic Lumix DMC-TZ7, taking great photos is that easy. Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode is now further advanced with the inclusion of Face Recognition and AF Tracking features for DMC-TZ7. In iA mode the Panasonic digital camera does all the work, leaving you free to compose shots and capture moments. Just press aim, and shoot. The Panasonic TZ7 features Face Recognition, a function that "remembers" faces. When a familiar face is recorded several times, the camera will prompt you to register the face. Once complete, if the familiar face appears into your frame again, the Lumix camera will display the name you specified for that person and prioritize focus and exposure so that the registered face is bright and in sharp focus. During registration, you can change the icon that indicates when the registered subject is in focus. You can also specify the age of the registered subject and have both the name and the age of the subject stamped onto your photos. When babies under 3 years-old are registered, the camera will automatically switch to Baby mode if the baby appears into the frame. In playback, you can choose to display only photos that contain a specific registered face using Category Playback. You can also view image slideshows of only a selected person. Face recognition makes sorting archiving incredibly easy. This advanced face detection system also digitally corrects unwanted red-eye during recording.

DMC-TZ7

Intelligent Auto mode on the Panasonic Lumix TZ7
With AF Tracking, the Panasonic Lumix TZ7 can lock onto any subject and keep it in focus even if it moves - making it easy to get beautiful, clear shots when a great photo opportunity suddenly arises. Simply aim, lock, and shoot. In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include Mega O.I.S., which helps prevent blurring from hand-shake, and Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The Mega O.I.S. now has an AUTO mode to select between the conventional Mode 1 and 2 depending on which mode best suits the zoom ratio being used. Intelligent Exposure optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced beautifully. It now features an automatic backlight compensation function that activates whenever the Lumix TZ7 camera detects the subject is in backlight. Intelligent Scene Selector automatically detects the five most common shooting situations - Portrait, Night Portrait, Scenery, Night Scenery and Macro - and switches to the appropriate Scene mode.

TZ7

Panasonic DMC-TZ7 Quick AF system makes focusing easy
The Quick AF system helps keep focus on the subject while the camera is in recording mode even before pressing the shutter button halfway. This improves the result out of a shutter chance because the focus is always near the subject and AF time is minimized. The number of metering points has also been increased from the previous 9 points to a more detailed 11 points. The user can activate all of these useful, convenient shooting-assist functions by simply selecting iA mode.

Panasonic Venus Engine HD assures high picture quality
The high-speed, high-performance Venus Engine HD has been re-engineered to support the recording of beautiful, high-definition motion images in AVCHD Lite. With its twin CPUs, Venus Engine HD boasts approx. 2.4x processing capability, greatly improving the speed of camera operations. This high performance LSI elevates the artificial intelligence of the camera by introducing new circuitry making it possible to “recognize” human faces individually. It also supports high definition output through HDMI. In image processing, luminance noise and chromatic noise are reduced separately before and after signal processing. This is further refined by separating noise two-dimensionally into high-frequency and low-frequency noise. The circuits then effectively reduce only the low-frequency noise to minimize the unwanted noise and help produce beautiful, sharp still and motion images.

Panasonic Lumix DMC-TZ7 review

Super-fast image processor incorporated in the Panasonic TZ7
This multi-task image-processing engine has a super-fast response time. The shutter release time lag is as short as approx. 0.006 seconds, making it easy to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the DMC-TZ7 can snap approx. 2.3 shots per second at 10.1-megapixel full resolution. In High-Speed Burst shooting mode, it fires off an incredible approx. 10 shots per second. Unlimited consecutive shooting is also available to let you shoot until the memory card is full. Newly added Flash Burst mode makes it possible to take consecutive shots with continuous emissions of the flash. Despite its outstanding performance, the high performance engine is also more energy efficient compared with the conventional Venus Engine IV, extending the battery life up to 300 shots (CIPA) per a single charge.

Panasonic Lumix TZ7 equipped with 3" LCD screen
The Panasonic TZ7 is equipped with a 3.0-inch, 460,000-dot Intelligent LCD with super high resolution and a wide viewing angle. The LCD screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together. Menus are now cleaner and easier to navigate, even for seniors, thanks to the new "Display Size" option. Thanks to the Venus Engine HD, smooth image playback at very high speeds is now available approx.17x faster for thumbnail and approx. 4x for single image even the image resolution is as high as 12.1-megapixel.

Lumix TZ7

Mode Playback feature on the Panasonic Lumix TZ7
The Panasonic Lumix DMC-TZ7 offers a Mode Playback feature which allows you to choose playing back ‘only still images’, ‘only motion images’, or ‘both’. When choosing to playback ‘only motion images’, you can even select to playback AVCHD Lite and Motion JPEG videos separately. Images and videos can be played back together with an attractive seamless effect and background music in the new Slideshow Mode. Using an optional mini HDMI cable, you share your slideshows in astounding HD video and audio quality on your HDTV with your family and friends.

Panasonic Lumix DMC TZ7 digital camera functions
Panasonic Lumix functions continue to evolve. Scene modes, which are optimized for a variety of still-image shooting situations, are now available for motion images as well. Thanks to a rich variety of 27 scene modes for still image and 17 for motion image (Portrait, Soft Skin, Transform, Self portrait, Scenery, Low light, Food, Party, Candle light, Sunset, Beach, Snow, Aerial, High Sensitivity, Pin hole, Film grain and Underwater), capturing beautiful videos is effortless with the DMC-TZ7. The new scene mode for shooting still images includes the Panorama Assist mode, which allows you to create powerful panoramic images - both vertically and horizontally. Simply align your shots according to a guide which overlaps the frame when you shoot, then use the included PanoramaMaker software to create your panorama images. The minimum shooting distance has been shortened to 3 cm on the Lumix TZ7. With the new Macro Zoom function, the user can pull subjects even closer than the closest point possible with the wide-angle setting by using 3x digital zoom, and capture dramatic close-ups.

Panasonic Lumix TZ7 review

Panasonic PHOTOfunSTUDIO 3.0 HD Edition software
The latest version of the exciting bundled software PHOTOfunSTUDIO 3.0 HD Edition allows you to view, edit and archive your captured contents with greater ease and fun. Still and motion images can be transferred to the PC via a USB cable for viewing and archiving on the PC with the PHOTOfunSTUDIO 3.0 HD Edition installed. Using PHOTOfunSTUDIO 3.0 HD Edition, you can edit and remove unwanted portions of your video clips recorded in AVCHD Lite. Contents recorded in AVCHD Lite can be burned directly onto a DVD disc for viewing on a DIGA Blu-ray Disc player. Alternatively, you can use the software to convert your contents to MPEG2 format to burn onto a DVD disc.

Panasonic Lumix DMC-TZ7 software
The portrait images taken with the camera’s Face Recognition function are organized neatly in the folder of the name registered with the camera. Not only that, the software also features an independent Face Recognition function that recognizes the faces in the picture stored in your PC to sort the photos by the face. You do not have to pick out each photo one by one out of thousand of photos when you only want pictures of a specific person. With PHOTOfunSTUDIO 3.0 HD Edition, the software automatically sorts your images into virtual folders based on the faces you registered. You can also enjoy slideshows with a variety of effects and use your iTunes music library as background music. Motion pictures can be uploaded directly to YouTube using the built-in YouTube uploader.

Panasonic TZ7 review

Panasonic Lumix DMC-TZ7 review
As soon as we receive a Panasonic Lumix TZ7 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Panasonic TZ7 review.

Panasonic Lumix DMC-TZ6
Panasonic also introduced the Lumix DMC-TZ6, a sister model to the DMC-TZ7. The Panasonic Lumix TZ6 offers:
• 25mm ultra-wide angle 12x powerful optical zoom (25-300mm) Leica DC Vario-Elmar lens in a compact body
• iA (Intelligent Auto) mode for still image recording including AF Tracking, Face Detection (without Face Recognition), Mega O.I.S. (Optical Image Stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Intelligent Exposure
• High speed, high performance Venus Engine IV
• 1/2.5-inch, 10.1-megapixel CCD
• Motion Image Recording - WVGA(848x480), VGA(640x480), QVGA(320x240) 30fps
• 2.7-inch, 230,000-dot Intelligent LCD

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