Apple iPad Pro 2017 Samsung Galaxy S8 Apple iPhone Edition Samsung Galaxy Note 8 HTC U 11 Sony Xperia L1
Apple iPad Pro 2017 Samsung Galaxy S8 Apple iPhone Edition Samsung Galaxy Note 8 HTC U 11 Sony Xperia L1
  2017 NEWS APPLE CANON FUJIFILM HTC HUAWEI LG NOKIA NIKON OLYMPUS PANASONIC PENTAX SAMSUNG SONY  
Samsung Galaxy
 
     
Powered by True
Counted by OneStat.com
Mark Peters : December 18th 2008 - 05:10 CET

Olympus MJU TOUGH digital cameras


Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
OlympusOlympus rebrands MJU SW cameras as MJU TOUGH series : Olympus, the company that introduced freezeproof, waterproof and shockproof digital cameras for active lifestyles to the mass consumer market in 2006, is now redefining the segment it continues to dominate. Beginning with the newest members of the MJU TOUGH camera line-up to be introduced in January 2009, these incredibly rugged digital cameras built to capture amazing images in extreme situations will be rebranded as MJU TOUGH. The new MJU TOUGH brand will allow Olympus to continue the series’ reputation for incredible durability while introducing new innovations and benefits to the line.
Olympus MJU Tough digital cameras

Olympus MJU TOUGH digital cameras
In addition, the name change will make the unique advantages of the series more recognisable and comprehensible to consumers. If it is not waterproof, shockproof and freezeproof, then by Olympus standards, it is not “tough”. This means that, thanks to the new Olympus MJU TOUGH camera brand, the company can offer one or more of these unique features in other Olympus camera lines.

Waterproof cameras

Shockproof and waterproof cameras
According to a recent study, many consumers in the market for a new digital camera list durability and weatherproofing as the most important features in a digital camera. The current line-up of MJU SW cameras offers different levels of durability, providing customers with options that best meet their needs. The shockproof and waterproof camera models are ideal for adventure: they can survive anything from an underwater snorkel tour to a day with the kids at the playground. And for a trip to the most extreme mountain peaks or the darkest depths of a cavern, the freezeproof and crushproof MJU SW cameras are the perfect partner to bring along to capture brilliant images of an unforgettable experience.

Olympus MJU Tough digital cameras

Olympus MJU TOUGH cameras
“Over the last few years, our tough MJU SW-series cameras have increasingly impressed consumers with their combination of incredible durability and excellent image quality. They allow our customers the freedom to shoot in situations where other cameras simply wouldn’t survive”, says Miquel Angel Garcia, Managing Director Marketing at Olympus Imaging Europa GmbH. “Since some of our cameras even go beyond shockproof and waterproof - certain models are freezeproof and crushproof as well - we needed a name that was more reflective of the true nature of the SW series. The Olympus MJU TOUGH camera brand lets our customers know what these cameras truly have to offer: strength that’s always ready to go, even in the most extreme conditions”.

MJU Tough camera




   Olympus digital camera reviews
   Olympus MJU TOUGH cameras
   Olympus E-30 photo gallery
   Next  Pentax limited edition SLR camera
   Previous  GPS review ATP Photo Finder Mini
   News by brand:Olympus
   News by category:Digital camera
   News by brand and category:Olympus Digital camera


Android smartphone
Latest Olympus announcements
Olympus Tough TG-5 waterproof digital camera
Olympus donates volunteer time to local charities
Waterproof Olympus Tough TG-5 camera
Olympus discount deals on camera bodies and lenses
Olympus OM-D E-M1 Mark II body available this year
Olympus STF-8 macro twin flash
Olympus PEN E-PL8 test pictures
Olympus FL-900R flash
Olympus M.Zuiko Digital ED 12-100mm lens
Olympus M.Zuiko Digital ED 25mm lens
Olympus M.Zuiko Digital ED 30mm macro lens
Olympus PEN E-PL8 system camera
Olympus announces development of OM-D E-M1 Mark II
Olympus FD-1 flash diffuser
Olympus Tough TG-870
 
Twitter LetsGoDigital
Latest news headlines
Humavox wireless charging module for smart wearables
Ricoh WG-50 underwater sample photos
Samsung Galaxy S8 features for Chinese market
Ricoh WG-50 waterproof digital camera
Newegg Seller Day at London Tech Week 2017
Samsung process technology roadmap
Garmin 360-degree waterproof camera
Samsung press platform for Mexico
Gear 360 availability in the Unites States
Sony wide-angle lenses for E-Mount cameras
Samsung Smart IoT products
Sony 4K HDR Smart TV
Canon EOS merchandise products
Samsung Smart TV movie app delivers premium content
Nintendo 2017 Summer Play Tour
   
  5G Accessories Android Galaxy iPhone Camera Mobile phones Rumors Premium Smartphones Smartwatches Tablets TV   CES CeBIT IFA Photokina PMA