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Samsung explains history of TV design


Mark Peters : 2017-05-19 07:45:00
Samsung TVs and art share a rich history, dating back to the early 1980’s when its TVs were first used by renowned artist Nam June Paik for his groundbreaking exhibition, 'TV View Jak'. Paik is the creator of the video-audio artform known as 'Video Art', and was a pioneer in merging video and technological innovation into art. Today, Samsung Electronics continues to collaborate and innovate, exploring new boundaries of technology melded with art. To celebrate the first ever hosting of the Olympic games in his birth country of Korea, Paik sought to create something especially memorable. And with the support of 1003 TVs from Samsung, Paik gracefully merged TV and art to create the famous 'The More the Better' exhibit - still on display today at the National Museum of Contemporary Art in Korea.


HDR10+ technology explained by Samsung


Mark Peters : 2017-04-26 14:14:00
How HDR10+ TVs produces superior television content : Samsung Electronics wants us te better understand the definition of HDR+ technology. How does HDR10+ works and which Smart TV models include this feature. There are numerous other benefits to HDR10+ that will hasten the adoption of this new standard across digital devices. Unlike many competitors, it is royalty free, so global TV manufacturers can adopt it at no cost. HDR10+ also comes with system flexibility, meaning it can allow a variety of users, from movie studios and filmmakers to television and device manufacturers, to incorporate this technology and improve the viewing experience for audiences. Samsung recently introduced the new open standard (ST.2094-40) for high dynamic range (HDR) video called HDR10+, which brings us closer than ever before to 'like real' images. So what exactly does HDR10+ mean?


Samsung 2017 TV promotion videos


Mark Peters : 2017-04-15 11:03:00
Samsung launched 2017 global TV commercials : Samsung, along with marketing partners Leo Burnett and Turner Duckworth, began rolling out the 2017 brand and product TV campaign following the product launch of the premium Samsung Galaxy S8 series in late March. The Samsung 2017 TV promotion videos 'The New Normal' and 'Breaking Out' were released following the successful TV campaign of both 'The Ostrich' and 'This is a Phone' at Samsung’s 2017 Unpacked event which was held end March in New York. In addition to these short videos, Samsung Mobile Electronics is also rolling out a series of digital, social and out-of-home activations across the globe, such as 'Whale' and 'Astronaut.' The Samsung 2017 promotion videos from Leo Burnett and Turner Duckworth extends the philosophy of how Samsung’s premium products continue to defy conventional categories.


What is 100% color volume and why it matters for TV


Mark Peters : 2017-04-10 22:45:00
Samsung TV with 100 percent color volume : What is 100% color volume and why Samsung used it in their 2017 TV models. Samsung QLED TV series recently received verification from world-class test-lab for its ability to produce the best color volume. The designation, a first for any global TV manufacturer, illustrates how color volume is quickly becoming an effective way to measure the precision of colors. Defined as a three-dimensional representation that illustrates the color reproduction capacity of a display at all of its luminance levels, color volume is also an important standard for ensuring that content is displayed in the way the producer intended. But what makes it different than other color standards? Let’s take a closer look at this new measurement of color.


Self-service kiosk offers premium Samsung products


Mark Peters : 2017-02-02 11:40:00
Samsung partners with iQmetrix to deliver Endless Aisle Kiosk : Samsung, an innovative leader in consumer electronics, mobile devices and enterprise solutions, has rolled out a 200-retail location endless aisle project with iQmetrix, a leading provider of interactive retail and retail management solutions. The project involves implementing self-serve endless aisle kiosks in third-party retail locations to open up a new channel for Samsung to showcase and sell their premium product lines such as Samsung Gear and connected home products. With facing difficult challenges of limited space, cost of inventory, and rapidly changing product technology, iQmetrix’s endless aisle solution is helping Samsung enable retailers to carry their full product line and tell Samsung’s brand story consistently.






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