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Canon updates premium lens portfolio


Mark Peters : 2017-08-29 22:00:00
Canon launches premium camera lenses and accessories : Canon announced the new Canon EF 85mm f/1.4L IS USM lens as an addition to the Company’s existing 85mm focal-range lens line-up and three new Tilt-Shift macro lenses: the TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lens. Canon also announced a new Macro Twin-Lite MT-26EX-RT flash. These premium products will help provide both advanced amateur and professional photographers the unique photography tools for a variety of applications and solutions including architecture, landscape, food, product and portrait photography. The new camera lenses along and the Macro Twin-Lite flash will continue to push the boundaries and expand the possibilities of what advanced amateur and professional photographers capture and share with the world.


Nikon AF-P Nikkor 70-300mm lens


Mark Peters : 2017-07-11 19:29:00
Nikon AF-P Nikkor 70-300mm ED VR telephoto zoom : Nikon gives sports, wildlife, and travel photographers the power to achieve better handheld telephoto pictures with the new Nikon AF-P Nikkor 70-300mm f/4.5-5.6E ED VR. Faster AF plus SPORT VR mode hone in on the action without compromising sharpness. The lighter, weather-resistant build goes anywhere. From the winner’s expression to birds in flight, the latest incarnation of this full-frame telephoto zoom captures exceptional stills and movies. As an AF-P NIKKOR lens it boasts Nikon’s Stepping Motor, which brings subjects into focus extra quickly and extra quietly. Vibration Reduction (VR) is now faster, quieter, and more effective. And this lens also benefits from SPORT VR mode, inherited from Nikon’s pro lenses.


Nikon 10-20mm ultra-wide-angle zoom lens


Mark Peters : 2017-05-31 09:22:00
Nikon AF-P DX Nikkor 10-20mm ultra-wide zoom lens : Nikon announces the release of the new AF-P DX Nikkor 10-20mm f/4.5-5.6G VR, an ultra-wide-angle zoom lens compatible with Nikon DX-format digital SLR cameras. Enjoy the world of ultra-wide angles and superior image quality with the DX format. The Nikon AF-P DX Nikkor 10-20mm f/4.5-5.6G VR lens can easily be taken anywhere and allows users to readily enjoy full-scale ultra-wide-angle photography when used with Nikon DX-format digital SLR cameras. Adoption of three aspherical lens elements with the latest optical design has achieved a lens that offers the superior optical performance that makes excellent image quality possible, all in a compact and lightweight package.


Nikon 8-15mm fisheye zoom lens


Mark Peters : 2017-05-31 09:05:00
Nikon AF-S Nikkor 8-15mm F/3.5-4.5E ED fisheye lens : Nikon is proud to announce the release of the AF-S Fisheye Nikkor 8-15mm f/3.5-4.5E ED, a first Nikon fisheye zoom lens, compatible with Nikon FX-format D-SLR cameras. This single fisheye zoom lens supports both circular and full-frame fisheye effects. The Nikon AF-S Fisheye Nikkor 8-15mm f/3.5-4.5E ED lens supports the 8-15mm range of focal lengths and maximum apertures of f/3.5-4.5. With FX-format cameras, circular fisheye images with an angle of view of 180° vertical and horizontal are achieved when the lens is zoomed all the way out (wide-angle position). Zooming close to all the way in enables full-frame fisheye images with a diagonal angle of view of 180°.


Nikon 28mm fixed wide-angle lens


Mark Peters : 2017-05-31 08:50:00
Nikon AF-S Nikkor 28mm f/1.4E ED wide-angle lens : Nikon is pleased to announce the release of the AF-S Nikkor 28mm f/1.4E ED, a wide-angle fixed focal length prime lens with a bright and fast f/1.4 maximum aperture and a focal length of 28mm, compatible with Nikon FX-format digital SLR cameras. The Nikon AF-S Nikkor 28mm f/1.4E ED is a fast, wide-angle fixed focal length lens that reproduces the natural expansion of a space, making it well suited to both portraits and landscapes. The Nikon 28mm fixed wide-angle lens maximizes the potential of today's high-performance D-SLR cameras with the latest optical design, enabling stable and consistently superior image quality with sharp rendering all the way to the edges of the imaging area, beginning at the maximum aperture.


Sony wide-angle lenses for E-Mount cameras


Mark Peters : 2017-05-25 00:05:00
Sony E-mount full-frame wide-angle lenses : Sony recently introduced two new additions to its growing line-up of full-frame E-mount premium optics. The new E-mount lenses include the Sony FE 16-35mm F2.8 GM large aperture wide-angle zoom lens (model: Sony SEL1635GM) and the Sony FE 12-24mm F4 G ultra-wide angle zoom lens (model: Sony SEL1224G). The Sony 16-35mm lens brings the incredible high-resolution and beautiful bokeh of Sony’s flagship G Master series to a wide 16-35mm focal length for exceptional landscapes, cityscapes, portraits and more, while the new 12-24mm, Sony’s widest E-mount full-frame lens to date, offers a dynamic new perspective for all Sony E-mount cameras. In total, Sony’s full-frame E-mount lens line-up now covers from the ultra-wide 12mm to super-telephoto 800mm (with tele-converter) focal length range.


Sony FE 100-400mm GM telephoto zoom lens


Ilse Jurriën : 2017-04-20 08:50:00
Sony FE 100-400mm GM full-frame lens : In addition to the new Sony A9 mirrorless camera, incorporating world's first stacked full-frame image sensor, Sony also introduced a new lens for its best camera to date. In February 2017 the Sony 85mm and 100mm telephoto prime lenses were announced, now a super telephoto zoom will be added to the professional G Master line-up. The Sony FE 100-400mm F4.5-5.6 GM OSS (model SEL100400GM) is the furthest reaching E-mount lens. The new full-frame lens maintains the high standard of resolution that is the hallmark of Sony’s flagship lineup of G Master lenses, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customisability.


Panasonic Leica premium optics


Mark Peters : 2017-04-19 15:27:00
Panasonic introduces Leica DG Vario-Elmarit 8-18mm optics : Panasonic has provided us with new press information regarding the official announcement of the long-awaited Leica DG Vario-Elmarit 8-18mm optics as the second lens to be introduced from its Leica F2.8-4.0 Series. The new Leica DG Vario-Elmarit 8-18mm F2.8-4.0 ASPH lens offers a zoom range of ultra-wide16mm to versatile 36mm (35mm camera equivalent). The Panasonic Leica lens (model: H-E08018) covers a variety of daily shooting situations, from dynamic landscapes to street photography. Taking advantage of the F2.8-4.0 high-speed performance, it is suitable for capturing starry sky or a night scenery. With a filter (67mm) such as ND or PL, this lens provides various expression in both photos and videos.


Canon EF-S 35mm f/2.8 IS STM macro lens


Mark Peters : 2017-04-06 16:30:00
Canon EF-S 35mm f/2.8 Macro IS STM lens : Compact and lightweight, the new Canon EF-S 35mm f/2.8 Macro IS STM, announced today by Canon U.S.A., Inc., a leader in digital imaging solutions, is the widest-angle Macro offering in Canon’s popular EF-S lens series. The new lens is designed to help both entry-level and advanced amateur DSLR photographers discover the incredible possibilities of macro photography. Capable of capturing close-up subjects with incredible detail, Canon’s new EF-S macro lens is also the first in the series to feature built-in Macro Lites that allow users to control lighting with ease. The Canon EF-S 35mm f/2.8 IS STM macro lens is scheduled to be available in June 2017 for an estimated retail price of $349.99. Retail prices vary from country to country.


Sigma Global Vision Art and Contemporary lenses


Mark Peters : 2017-02-22 11:30:00
CP+ 2017 Sigma news update : Sigma Corporation will introduce its 2017 Global Vision Art and Contemporary lenses introduced at the CP+ Camera + Photo Imaging Show in Tokyo, Japan. The four Sigma lenses supports Canon, Nikon and Sigma mounts and works with Sigma’s MC-11 Sony E-mount converter. The Nikon camera mounts feature the brand new electromagnetic diaphragm. Sigma Global Vision lenses, including the new 14mm F1.8 Art, 135mm F1.8 Art, 24-70mm F2.8 Art and 100-400mm F5-6.3 Contemporary lenses, can be updated with the latest lens software from a workstation or laptop using the Sigma Optimization Pro software and Sigma USB Dock (sold separately). The new Sigma lenses are also available for mount conversion services.


Sony 85mm Telephoto Prime Lens


Mark Peters : 2017-02-19 23:05:00
Sony FE 85mm F1.8 Telephoto Prime Lens : Sony introduces compact, lightweight 85mm mid-telephoto prime lens (model: SEL85F18). The new Prime lens from Sony is a welcome addition to the bag of any hobbyist or enthusiast photographer looking to create breathtaking portraits. Sony also introduced a new powerful, compact flash (model: Sony HVL-F45RM) with radio-controlled wireless communication that is ideal for professional shooting with Sony's lineup of A7 full-frame cameras. The new prime lens features a 9-bladed circular aperture mechanism that ensures smooth, natural looking bokeh, and a double linear motor system to allow for fast, precise and quiet focusing. It also has a focus hold button that can be customized and assigned together with functions in the camera body like the Eye AF feature.


Sony 100mm G Master Telephoto Prime Lens


Mark Peters : 2017-02-19 23:00:00
Sony FE 100mm F2.81 STF GM OSS Telephoto Prime Lens : Sony Electronics presents new E-mount 100mm G Master lens. A specially designed mid-telephoto, full-frame prime lens, the new 100mm STF is built to produce truly unique, magnificent and beautiful bokeh while maintaining the exceptional standard of resolution that is showcased by Sony's entire line of flagship G Master series lenses, making it a powerful photographic tool for any portrait, fashion, nature or wedding photographer. These impressive defocus capabilities are made possible by the lens' advanced optical structure, as it features a newly designed 11-bladed aperture and a unique optical apodization lens element. The new FE 100mm F2.8 STF OSS GM Telephoto Prime Lens will ship this March for about $1,500 USD.


Fujinon XF50mm mid-telephoto lens


Mark Peters : 2017-01-22 09:50:00
Fujinon mid-telephoto lens for Fujifilm mirrorless cameras : Fujifilm Corporation will release the new Fujinon XF50mm F2 R WR lens in February 2017, adding to the X-Series lineup of interchangeable lenses renowned for their outstanding quality. The Fujinon lens features a focal length equivalent to 76mm (in the 35mm film format) and a maximum aperture of F2.0 for beautiful bokeh. The compact and stylish optic also offers high speed autofocus and weighs just 200g. The Fujinon XF50mm F2 R WR is a mid-telephoto lens that delivers the very best results from Fujifilm’s unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system, driven by a stepping motor for fast and silent autofocusing.


Leica DG Vario-Elmarit 12-60mm lens


Mark Peters : 2017-01-20 09:05:00
Panasonic Leica DG Vario-Elmarit 12-60mm F2.8-4.0 lens : At 2017 CES, Panasonic has showcased the all-new DG Vario-Elmarit 12-60mm Lumix G lens. The Leica DG Vario-Elmarit 12-60mm / F2.8-4.0 ASPH. / Power O.I.S. (35mm camera equivalent: 24-120 mm; 5x zoom range), a new standard length zoom digital interchangeable lens, is the first lens to be introduced from Panasonic’s Leica DG Vario-Elmarit F2.8-4.0 series. It fully covers a variety of daily shooting situations, from dynamic landscapes to portraits even in low-lit situations or providing a beautiful defocus effect by taking advantage of the F2.8-4.0 high-speed performance. The Leica lens is very compact, allowing easy carrying for photographers and videographers.






HTC VIVE Focus
Canon EOS M100 system camera
Samsung 360 Round camera unveiled
D850 officially introduced by Nikon
Nikon D850 DSLR coming soon
Canon EOS 6D Mark II camera body
Canon EOS 200D digital SLR camera
Nikon Coolpix W300 waterproof digital camera
Ricoh WG-50 waterproof digital camera
Waterproof Olympus Tough TG-5 camera
Sony A9 mirrorless camera