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Old casino used in new TV commercial from Sony


Mark Peters : 2016-10-11 20:00:00
Sony 4K TV commercial : Sony Electronics recently launched a new advertising campaign which showcases the incredible picture quality of its new range of Sony BRAVIA 4K HDR TVs. These TVs give you the best possible picture quality whatever you’re watching, the smartest user experience with Android TV, and are stunningly designed. Shot in 4K, the ad made by American director Andre Stringer, together with DDB Berlin, brings to life a forgotten, derelict casino in Romania using 4000 balloons and over 1500 KG of glitter in the visually enchanting setting. Opening with a single white balloon entering an empty building, the casino gradually fills with balloons and mesmerises onlookers before the balloons explode in a cacophony of colour as glitter cascades around the casino.






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