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Sony Cybershot HX350


Mark Peters : 2016-12-22 09:15:00
Sony Cyber-shot DSC-HX350 superzoom compact camera : Sony proudly introduces the compact 50x super zoom Cybershot DSC-HX350 megazoom camera. From expansive landscapes to exotic wildlife and family portraits: every scene’s covered with the Cybershot HX350 high-zoom compact camera from Sony. Discerning photographers graduating from smartphone snaps will love the mix of easy-to-use features and DSLR-inspired styling. Fitting beautifully in your hand, the cybershot HX350 packs big camera performance into a compact body - for limitless creative possibilities with a fixed lens. Enthusiasts will be impressed by the high-resolution back-illuminated Exmor R CMOS sensor with 20.4 effective megapixels and speedy BIONZ X image processing engine.


Sony World Photography Awards 2017


Ilse Jurriën : 2016-12-16 13:30:00
2017 World Photography Awards : Only three weeks to go until the 10th edition closes. The Sony World Photography Awards, created by the World Photography Organisation, is the world’s largest photography competition. The 2016 competition received a record-breaking 230,103 images from 186 countries. The Photographer of the Year title was won by Iranian photojournalist Asghar Khamseh, and the Open Photographer of the Year title was awarded to Kei Nomiyama from Japan. All entries to the Sony World Photography Awards are free at worldphoto.org.


Sony CyberShot RX100V sample photos


Ilse Jurriën : 2016-10-30 16:15:00
Sony Cybershot DSC-RX100V premium compact camera : Sony has extended its successful CyberShot RX series with already the fifth edition of the RX100. In 2012, the Japanese electronics giant launched the RX100, a unique camera that became very popular in a short time and was called by many the best premium compact camera. Since then, Sony has introduced a successor every year. The new Sony CyberShot RX100V is a professional compact camera that is very similar in design to previous RX100 models. The CyberShot RX100V distinguishes itself with a fast hybrid AF system with 315 focus points that can focus in just 0.05 seconds and uses contrast and phase detection.


Sony A6500 test photo gallery


Ilse Jurriën : 2016-10-17 09:45:00
Sony Alpha 6500 system camera : Last week Sony launched the new top model in the APS-C system camera lineup. The Sony α6500 (ILCE-6500) is the successor of the only eight month old α6300 and has been designed for the advanced amateur photographer. The camera with interchangeable lens is equipped with a 24.2 megapixel Exmor CMOS sensor and a fast and precise 4D focus system to bring subjects in focus in just 0.05 seconds. The high-quality AF system with 425 points from the a6300 is also preserved. New is the ability to capture images up to 11 fps with continuous autofocus and exposure tracking.


Old casino used in new TV commercial from Sony


Mark Peters : 2016-10-11 20:00:00
Sony 4K TV commercial : Sony Electronics recently launched a new advertising campaign which showcases the incredible picture quality of its new range of Sony BRAVIA 4K HDR TVs. These TVs give you the best possible picture quality whatever you’re watching, the smartest user experience with Android TV, and are stunningly designed. Shot in 4K, the ad made by American director Andre Stringer, together with DDB Berlin, brings to life a forgotten, derelict casino in Romania using 4000 balloons and over 1500 KG of glitter in the visually enchanting setting. Opening with a single white balloon entering an empty building, the casino gradually fills with balloons and mesmerises onlookers before the balloons explode in a cacophony of colour as glitter cascades around the casino.


Sony Cyber-shot RX100 V premium compact camera


Mark Peters : 2016-10-09 09:45:00
Sony Cyber-shot DSC-RX100 V digital camera : Sony proudly introduces a new flagship model for their popular Cyber-shot RX100 series of compact cameras, the RX100 V (model: Sony DSC-RX100M5). The new camera brings a new level of autofocus performance and speed to today’s compact camera market. The Sony RX100 V is equipped with a 1.0-type stacked Exmor RS CMOS sensor with a DRAM chip, a ZEISS Vario-Sonnar T* 24-70 mm F1.8-2.8 lens and an enhanced image processing system with a new front-end LSI chip that maximises processing speed, expands the memory buffer and optimises image quality, in particular at high ISO settings. The Sony camera also features 4K video recording with full pixel readout and no pixel binning, super slow motion recording at up to 1000fps with extended recording time.


Sony RX100V video features


Mark Peters : 2016-10-09 09:40:00
Sony CyberShot DSC-RX100 V compact camera features : The pocket-friendly Sony RX100 V is packed with a variety of video capabilities that will satisfy even the most demanding video enthusiasts. With Fast Hybrid AF, the focal plane phase detection AF sensor ensures accurate focusing and tracking performance, even for the severe focusing requirements of 4K movie shooting. AF drive speed and AF tracking sensitivity can also be adjusted via the menu system, giving shooters plenty of flexibility based on their focusing preferences. In 4K mode, the new RX100 V utilises full pixel readout without pixel binning to ensure that all the finer details of 4K video are captured with minimal moire and ‘jaggies’.


Sony Alpha A6500 video features


Mark Peters : 2016-10-06 18:00:00
Sony A6500 mirrorless camera : The Sony A6500 features an APS-C sized 24.2 megapixel Exmor CMOS image sensor that works together with a powerful BIONZ X image processor and the newly developed front-end LSI to boost processing power and achieve an impressive sensitivity range of ISO 100-51200. The image sensor employs a thin wiring layer and large photodiode substrate that maximises light collection efficiency, plus copper wiring in its structure for outstanding read-out speed. The BIONZ X image processor and newly developed front-end LSI ensure superior image and video quality with low noise even when using higher ISO settings, in particular those at high sensitivity values where other cameras typically struggle. The LSI is also responsible for the expanded buffer depth for continuous shooting.


Sony A6500 compact system camera


Mark Peters : 2016-10-06 17:30:00
Sony Alpha 6500 APS-C Sensor camera : Sony Consumer Electronics proudly introduced its new flagship APS-C sensor camera, the Alpha A6500 (model: Sony ILCE-6500). As the latest addition to Sony’s line-up of award winning mirrorless cameras, the new A6500 shares the same unrivaled 4D Focus system as the Sony A6300 camera, which can lock focus on a subject in as little as 0.05 seconds, the world’s fastest AF acquisition time. Also shared with the A6300, the new A6500 system camera features 425 phase detection AF points that are densely positioned over nearly the entire image area - the world’s highest number of autofocus points on any interchangeable lens camera.


Sony BRAVIA 4K HDR TV series


Mark Peters : 2016-09-23 07:30:00
4K HDR technology available in Sony BRAVIA TV series : Sony Electronics released the availability information of five new 4K HDR television series: XD83, XD80, XD75, XD70 and SD80. The new Sony BRAVIA 4K HDR TVs feature High Dynamic Range (HDR) compatibility to receive and process the new video standard. Ideal for a variety of room sizes and customer needs, all of these Sony BRAVIA 4K HDR TVs deliver a superior 4K viewing experience as well as near 4K quality up-conversion from HD sources. With over eight million pixels, these Sony BRAVIA 4K HDR TVs offer intense detail and stunning picture quality, providing more than four times the detail of Full HD. Movies, TV shows, photos and content from your smartphone look better thanks to Sony’s cutting edge 4K and exclusive Sony technologies.


Sony A99 II DSLR camera


Ilse Jurriën : 2016-09-20 09:55:00
Photokina News 2016 - Sony Alpha 99 II Full-frame camera : Reaffirming its commitment to produce industry leading A-mount interchangeable lens cameras, Sony launched a new flagship ɑ A-mount model, the Alpha 99 II. A successor to the highly acclaimed A99, the new A99 II combines the best of Sony’s latest digital imaging innovations including a new Hybrid Phase Detection AF system with exclusive Sony A-mount features such as Translucent Mirror Technology (TMT). The result is a supremely specified, professional level camera that will be particularly appealing to sports and wildlife photographers.


Sony consumer products at Photokina 2016


Mark Peters : 2016-09-20 07:35:00
Sony consumer electronics at 2016 Photokina Trade Show : Sony is demonstrating its full range of digital imaging offerings at Photokina 2016, to allow photographers and videographers from across the globe to discover the latest creative tools that can enable them to bring their visions to life. Exhibiting in Hall 5.2 in the Koelnmesse, the Sony booth will be open from 10:00 on Tuesday 20th September until 18:00 on Sunday 25th September. In addition to the consumer products, Sony is inviting attendees to experience a full program of live talks and demonstrations that will take place on the Photokina booth. At these free talks, world-renowned photographers and filmmakers will be sharing their insights as well as their own personal and professional experiences of using Sony cameras and lenses.


Sony PlayStation 4 Pro game console


Mark Peters : 2016-09-18 21:08:00
Sony Interactive Entertainment released 2017 PlayStation Pro : Sony Electronics announced the introduction of PlayStation 4 Pro (PS4 Pro) (model: Sony CUH-7000 series) computer game entertainment system, which delivers enhanced experiences through improved image processing capability and support for 4K quality images. Sony PlayStation 4 Pro will be available on November 10, 2016, in Japan, North America and Europe at a manufacturer's suggested retail price (MSRP) of 44,980 yen, US$399, €399 and £349. (Retail prices vary from country to country). This marks the first time ever in the history of PlayStation that a higher-end system will be introduced in the middle of the platform's lifecycle. Sony PS4 Pro will complement the standard PS4, including the slimmer and lighter model.


Sony FDR-X3000R 4K Action Camera


Mark Peters : 2016-09-18 09:45:00
Capture the world in 4K video with the Sony X3000R action cam : Sony Electronics has recently introduced a new 4K Action Cam that brings together all of Sony’s imaging expertise to deliver the best mobile video experience. The Sony FDR-X3000R action cam contains a wealth of technologies that have never been seen in Point of view (POV) cameras. This includes patented B.O.SS technology which has been rolled out across Sony’s premium Handycam camcorder range and for the first time has been adapted for use in Action Cam. Designed with the changing real world usage model in mind, the addition of B.O.SS into this new model means that the user doesn’t have to worry about a jerky or jumpy video; they can focus on the activity they are participating in.


Sony 18-110mm APS-C lens


Mark Peters : 2016-09-18 09:09:09
Sony 18-110mm Super 35mm lens with power zoom : Sony proudly presents the all-new E-PZ 18-110mm F4 G OSS lens with 6.1x high zoom ratio. Offering moviemakers a powerful new creative tool, Sony has developed a new advanced Super 35mm / APS-C format power zoom lens that starts at 18mm wide angle and extends to 110mm at the telephoto end (27mm-165mm equiv. in 35mm format), with 6.1x high zoom ratio, even with inner focus, and maintains a constant F4 aperture throughout for beautiful depth of field effects and stable exposure control across the entire standard zoom range. The Sony SELP18110G Super 35mm / APS-C power zoom lens for professional movie-makers and photographers is available in Europe from December 2016, priced at approximately €4000.


Sony Xperia X-Series single and dual-SIM smartphones


Mark Peters : 2016-09-11 08:20:00
Sony Mobile launches two new Xperia Android smartphones : At 2016 IFA Show in Berlin, Sony Mobile proudly presented the all-new Xperia X-Series smartphones. Sony’s first flagship of the X series, Xperia XZ, and premium Xperia X Compact bring new and improved camera technology to give you the best pictures from Xperia yet. Oozing camera excellence using Sony’s heritage in camera technology and in collaboration with our digital imaging engineers, the new models feature one of the most advanced cameras in a smartphone. Maximising Sony’s acclaimed image sensor, two additional assisting sensors have been added to become Sony’s triple image sensing technology. This allows you to capture beautiful images in motion with true to life colours in virtually any conditions.


Sony Full-Frame 50mm lens


Ilse Jurriën : 2016-07-16 09:40:00
Sony Full-Frame FE 50mm F1.4 ZA Prime lens : Sony introduced a new full-frame lens for their E-mount camera system, the Planar T* FE 50mm F1.4 ZA (model SEL50F14Z). This 50mm prime lens features a large F1.4 maximum aperture that offers impressive contrast and outstanding resolution that are hallmarks of the ZEISS brand. It produces these consistently strong qualities throughout the entirety of the frame - from centre to corner - and at all aperture settings, even while shooting wide open at F1.4. The cutting edge optical structure includes high-precision AA (Advanced Aspherical) and ED (Extra-low Dispersion) glass elements that reduce spherical and chromatic aberration, as well as a ZEISS T* Coating that minimises flare and ghosting, creating the classic ZEISS clarity.


Sony Xperia XA Ultra Android phone


Mark Peters : 2016-06-14 19:50:00
Sony Xperia XA Ultra smartphone : Create the perfect night-time Selfie with Sony’s new Xperia XA Ultra smartphone. Sony Mobile recently added a new addition to the Xperia X smartphone series with the selfie-camera masterpiece, Xperia XA Ultra. Boasting an advanced selfie camera, you can create the perfect pose day or night, made possible by its 16 megapixel front camera and Sony’s renowned low-light sensors. Sony mobile imaging technology used in Xperia XA Ultra smartphone helps you achieve sharp, bright, blur-free shots every time, it features a smart selfie flash to naturally illuminate your face for night scene selfies plus Optical Image Stabilisation to counter hand shake for both pictures and high resolution movies.


2016 Sony Walkman players unveiled


Mark Peters : 2016-04-04 12:30:00
Sony Walkman music players for tough outdoor activities : Take your music with you with the brand new wearable WS413 / WS414 Walkman players. A new, tough, salt water and dust proof design allows you to enjoy more activities in a wider variety of conditions; it can accompany you on your morning swim in the pool, your evening jog along the beach or your yearly hike up a snowy mountain. Listening to music whilst exercising is a true motivator, so why not make it easier than ever? A wire-free round and seamless shape makes the fit comfortable and perfect for slipping over the ear, so you don’t need to worry about the Walkman slipping at a crucial time.


Sony Alpha E-mount Full-Frame lenses


Mark Peters : 2016-04-03 08:10:00
Sony Full-Frame lens Lineup extended with two new models : Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses. Sony Electronics introduced two new full-frame lenses for their E-mount camera system, the FE 70-300mm F4.5-5.6 G OSS telephoto zoom and 50mm F1.8 prime lens. The new FE 70-300mm F4.5-F5.6 G OSS zoom lens represents the first Sony Alpha E-mount lens to reach a 300mm focal length, featuring high resolution and excellent overall optical performance throughout the entirety of its range. The new 50mm F1.8 prime lens is extremely compact, lightweight and affordably priced, making it an ideal choice for those looking to explore the benefits of a large aperture prime lens at a reasonable cost.






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