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Sony 18-110mm APS-C lens


Mark Peters : 2016-09-18 09:09:09
Sony 18-110mm Super 35mm lens with power zoom : Sony proudly presents the all-new E-PZ 18-110mm F4 G OSS lens with 6.1x high zoom ratio. Offering moviemakers a powerful new creative tool, Sony has developed a new advanced Super 35mm / APS-C format power zoom lens that starts at 18mm wide angle and extends to 110mm at the telephoto end (27mm-165mm equiv. in 35mm format), with 6.1x high zoom ratio, even with inner focus, and maintains a constant F4 aperture throughout for beautiful depth of field effects and stable exposure control across the entire standard zoom range. The Sony SELP18110G Super 35mm / APS-C power zoom lens for professional movie-makers and photographers is available in Europe from December 2016, priced at approximately €4000.


Sony Full-Frame 50mm lens


Ilse Jurriën : 2016-07-16 09:40:00
Sony Full-Frame FE 50mm F1.4 ZA Prime lens : Sony introduced a new full-frame lens for their E-mount camera system, the Planar T* FE 50mm F1.4 ZA (model SEL50F14Z). This 50mm prime lens features a large F1.4 maximum aperture that offers impressive contrast and outstanding resolution that are hallmarks of the ZEISS brand. It produces these consistently strong qualities throughout the entirety of the frame - from centre to corner - and at all aperture settings, even while shooting wide open at F1.4. The cutting edge optical structure includes high-precision AA (Advanced Aspherical) and ED (Extra-low Dispersion) glass elements that reduce spherical and chromatic aberration, as well as a ZEISS T* Coating that minimises flare and ghosting, creating the classic ZEISS clarity.


Sony Alpha E-mount Full-Frame lenses


Mark Peters : 2016-04-03 08:10:00
Sony Full-Frame lens Lineup extended with two new models : Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses. Sony Electronics introduced two new full-frame lenses for their E-mount camera system, the FE 70-300mm F4.5-5.6 G OSS telephoto zoom and 50mm F1.8 prime lens. The new FE 70-300mm F4.5-F5.6 G OSS zoom lens represents the first Sony Alpha E-mount lens to reach a 300mm focal length, featuring high resolution and excellent overall optical performance throughout the entirety of its range. The new 50mm F1.8 prime lens is extremely compact, lightweight and affordably priced, making it an ideal choice for those looking to explore the benefits of a large aperture prime lens at a reasonable cost.


Sony G Master interchangeable lenses


Mark Peters : 2016-02-08 10:40:00
Sony G Master lens optics : Sony Electronics recently introduced their flagship G Master brand of interchangeable lenses. The new brand includes three new E-mount full frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom. Representing the ultimate blend of high resolution and beautiful bokeh, the new lenses feature Sony’s innovative optical element technology, design and calibration. This allows them to produce still image and video content with a level of detail and expression that has never before been possible. The new G Master optics brand represents the finest and most impressive group of lenses that Sony Electronics has ever brought to market.


Sony G Master Standard Zoom Lens


Mark Peters : 2016-02-08 10:10:00
Sony FE 24-70mm F2.8 GM standard zoom lens : Sony is proud to introduce the G Master 24-70mm standard zoom lens. Featuring some of the most advanced lens technologies in the market today, the new FE 24-70mm F2.8 GM (model Sony SEL2470GM) is the ultimate choice for those seeking the highest possible optical performance for portrait, travel and event photography or even simple everyday shooting. The new FE 24-70mm F2.8 GM lens has a direct drive SSM (Super Sonic wave Motor) focusing system that works with incredible efficiency thanks to a new set of algorithms that position the lens elements quickly and accurately. The motor is smooth and quiet, making it an ideal choice for shooting both still images as well as movies.


Sony G Master Telephoto Prime Lens


Mark Peters : 2016-02-08 10:05:00
Sony FE 85mm F1.4 GM telephoto prime lens : Sony introduces the 85mm F1.4 GM telephoto prime lens. Designed as the ultimate portrait lens, the long-awaited new FE 85mm F1.4 GM telephoto prime lens (model SEL85F14GM) strikes a perfect balance between resolution and bokeh in a compact package. For accurate autofocusing, the Sony FE 85mm F1.4 GM lens includes a ring drive SSM motor system that provides ample power and speed to drive the lens’ large, heavy focus group. This new professional portrait lens is dust and moisture resistant and also has an aperture ring with on/off switchable click stops that can be adjusted based on whether a user is shooting still images or movies. It also has an AF / MF switch and a focus hold button.


Sony G Master Telephoto Zoom Lens


Mark Peters : 2016-02-08 10:00:00
Sony FE 70-200mm F2.8 GM OSS telephoto zoom lens : Sony introduces the 70-200mm telephoto zoom lens. Covering the frequently used 70-200mm focal range, the new FE 70-200mm F2.8 GM OSS telephoto zoom lens (model SEL70200GM) offers extremely high rendering, AF performance and image stabilisation, making it a versatile choice for shooting wildlife, sports, weddings and a variety of other events and locations. The new flagship telephoto zoom model delivers extraordinary sharpness and clarity throughout the entirety of its zoom range thanks to its three advanced lens elements including XA, Super ED and ED glass components, as well as its Nano AR coating.






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