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Sony 4K video demonstration


Mark Peters : 2014-11-07 15:50:00
Sony captures 4K video with incredible picture quality : On 1st November, Sony will launch its new TV advertising campaign featuring the message 'our most beautiful picture ever' to promote its range of award winning 4K Ultra HD TVs. The ad, sets out to capture the natural phenomenon and hypnotic beauty of blown bubbles freezing as they hit icy temperatures. The film is set in the snowy forests near Whistler, Canada, and records the bubbles in 4K video showing four times the detail of HD, so viewers can see the crystal-like structures of ice form in beautiful patterns across the surface of the bubbles before they shatter in stunning clarity. Like snowflakes, no two bubbles - or the structures of ice they form as they freeze - are the same, so each is totally different to the one before.






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