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Nanjing 2014 Youth Olympic Games

Mark Peters : 2014-07-27 11:55:00
Samsung brand ambassador for Nanjing 2014 Games : Samsung Electronics, the Worldwide Olympic Partner in the Wireless Communications Equipment category, announced EXO as Samsung’s brand ambassador for Nanjing 2014, and will play a key role in encouraging young people to truly enjoy fun and exciting moments of the Youth Olympic Games. Samsung’s “Live the Beats, Love the Games” campaign is a unique combination of music and sports, aiming to maximize the fun and excitement of the Games through a variety of music performances, consumer engagement events, and digital contents. Music plays a central role in youth culture and K-pop especially has been loved by youth in Asian countries.


Samsung Mobile App Academies

Mark Peters : 2014-06-21 12:55:00
Samsung Mobile App Academies : Samsung Telecommunications America (Samsung Mobile) is continuing to help students mobilize their future with its expanded Samsung Mobile App Academies. In its third year, the mobile application (app) development program for high school students will travel to a total of ten cities across the country. The program also features a new app coding curriculum extension - a fundamental component to app development. The Samsung Mobile App Academies will be held in Atlanta, Boston, Chicago, Dallas, Detroit, Miami, New York City, Philadelphia, San Francisco, and Washington D.C. beginning June 17. By participating in the summer program, eligible 11th and 12th grade students have a chance to create a winning mobile app that will qualify them for a chance at $35,000 in scholarships.


Olympic Games 2014 includes a Galaxy Studio

Ilse Jurriën : 2014-02-09 22:20:00
Galaxy Studio at the Olympic Winter Games 2014 in Sochi : Samsung Electronics launched the centerpiece of its Sochi 2014 Olympic Winter Games campaign, the Galaxy Studio within the Olympic Park, joined by Maria Sharapova, global tennis icon and Samsung’s Brand Ambassador for Sochi 2014, and Timo Lumme, Managing Director, IOC Television & Marketing Services. The Galaxy Studio Olympic Park will enable consumers to interact with Samsung’s latest wireless technology and connect with the Olympic Games 2014. The Samsung Galaxy Studio has been designed to offer visitors a chance to get their hands on Samsung’s latest mobile devices to create, capture and share their own Olympic Games experience.






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