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Panasonic and Leica Camera expand partnership


Mark Peters : 2014-11-03 11:50:00
Panasonic and Leica expand partnership agreement : Panasonic and Leica Camera announced they have extended their partnership agreement and agreed to expand and strengthen their technological cooperation in the digital camera field. The agreement includes the extension of license agreement for use of Leica's trademark on Panasonic’s digital cameras as well as expansion and strengthening of technological cooperation between the companies. Panasonic will be able to commercialize digital cameras with Leica lenses over the next five years, while Leica will be able through the expansion and strengthening of technological cooperation to utilize Panasonic's digital technology in its own product development.






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