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Apple Campaign for World AIDS Day 2014


Mark Peters : 2014-11-24 10:25:00
Apple product RED campaign to mark World AIDS Day 2014 : To mark World AIDS Day 2014, Apple and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Appleā€™s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1. Apple isn't just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED).






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