Sony Xperia smartphone campaign : Sony Mobile unveiled the second phase of its 'Made of Imagination' marketing campaign, which demonstrates how the new Xperia smartphones offer consumers the best connected entertainment experiences. The Sony Xperia campaign showcases how consumers can instantly 'unleash' music or images from their Xperia smartphones with other Sony products using simple One-touch function, enabled by Near Field Communication (NFC) technology. The integrated campaign, which will be deployed across TV, print, digital, out-of-home and retail, highlights Sony Mobile's commitment to innovative use of NFC.
|
