Nokia Lumia 900 and Nicki Minaj illuminate Times Square : Nokia teamed up with international superstar Nicki Minaj to bring a building in Times Square alive and create one of the biggest LED displays ever seen to celebrate the launch of the Nokia Lumia 900 Windows Phone. Tens of thousands of people watched as Nicki Minaj performed a medley of her songs before some of the world's leading visual artists turned the prominent building into a living, breathing entity using cutting-edge CGI technology with 60ft waves appearing to cascade down the building. Nine of Times Square's famous electronic screens showed the fantastic reaction of the crowd.