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Ilse Jurriën : 2012-05-23 11:50:00
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Pentax DA 50mm f/1.8 medium telephoto lens : Pentax Ricoh Imaging announce the introduction of its new smc Pentax-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company’s K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from Pentax, the lens’ image coverage is optimized for Pentax K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new Pentax-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals.
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Mark Peters : 2012-05-23 11:05:00
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New Micro Four Thirds Digital Standard Zoom lens : Panasonic Lumix G X Vario 12-35mm / F2.8 ASPH. / Power O.I.S. (Panasonic H-HS12035). Panasonic is proud to introduce a new digital interchangeable standard zoom lens. Crystallizing Panasonic's optical technologies, the "X" lens features super image rendering for lifelike textures, crisp edge-to-edge contrast, a unique Nano Surface Coating for minimal ghost and flare and natural atmospheres with remarkable transparency. The Panasonic Lumix G X 12-35mm / F2.8 ASPH. / Power O.I.S. lens offers a versatile zoom range of 12-35mm featuring F2.8 brightness at entire zoom range. It is suitable for capturing a wide range of scenes from dynamic landscape to portrait taking advantage of beautiful defocus or fast shutter speed.
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Ilse Jurriën : 2012-04-21 11:45:00
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Nikon AF-S Nikkor 28mm f/1.8G lens : Nikon announces a new fast aperture wide-angle prime lens - the AF-S Nikkor 28mm f/1.8G. A welcome addition to Nikon’s range of FX-format prime lenses, the Nikon AF-S Nikkor 28mm f/1.8G boasts a new optical design that makes it a perfect match for today’s high-resolution D-SLRs. Its large (f/1.8) aperture delivers sharper shots in low light and enables wonderfully smooth bokeh. The new optical construction results in beautifully rendered images. Fast and compact, the Nikon AF-S Nikkor 28mm f/1.8G lens is a great choice for photographers who want to shoot wide-angle images, and get the best out of a high-resolution D-SLR. The 28mm focal length is ideal for shooting in confined spaces, capturing stunning vistas or photographing cityscapes and street scenes.
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Mark Peters : 2012-04-14 11:40:00
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Canon announces development of four EF Cinema Zoom Lenses Building upon the introduction of the Canon Cinema EOS System of professional digital cinematography products, Canon announced the development of four EF Cinema zoom lenses. Designed to deliver exceptional optical performance on 4K resolution Super 35mm-equivalent cameras, each of the four EF Cinema lenses features a compact, lightweight design to facilitate handheld and Steadicam shooting while also covering a wide range of focal lengths. Canon will be displaying prototypes of the cinema zoom lenses at NAB Show 2012, one of the world's largest events for the video, broadcasting equipment and digital media industries, from April 16 to 19 in Las Vegas.
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Mark Peters : 2012-04-13 12:15:00
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Canon Portable HD Lens : Canon introduces the HJ17ex6.2B Portable HD Lens with improved Wide-Angle and Close-up capabilities. Responding to the demand for a portable HD lens that combines the improved wide-angle performance and telephoto range sought by TV news and documentary shooters, Canon has introduced the innovative HJ17ex6.2B lens to its HDxs Series product line. Offering superb optical quality with exceptional versatility, the new Canon HD lens delivers a broad focal length range from 6.2mm to 106mm (212mm with built-in 2X extender) and a Minimum Object Distance (M.O.D.) of 0.4m (shortened by approximately 30 percent compared to previous models) for close shooting in news situations.
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Ilse Jurriën : 2012-04-02 10:15:00
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Sigma 50-150mm F2.8 APO EX DC OS HSM telephoto lens : Sigma Corporation is pleased to announce that its newly upgraded 50-150mm F2.8 APO EX DC OS HSM telephoto lens is now available for the street price of $1100. The 50-150mm F2.8 APO EX DC OS HSM telephoto lens is the successor to the 50-150mm F2.8 APO EX DC II HSM. The updated telephoto lens now features Sigma’s own proprietary Optical Stabilizer (OS) technology, which offers the use of shutter speeds approximately four stops slower than would otherwise be possible. The lens design of the Sigma 50-150mm APO lens utilizes an inner-focusing and inner-zooming system that provides convenient handling and this, along with the OS feature, makes it favorable for high-performance, handheld, close-up photography.
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Mark Peters : 2012-02-13 11:50:00
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Canon EF 24-70mm f/2.8L II USM zoom lens : Canon continues the tradition of ensuring the Company's highest quality optical performance in its L-series lenses with the launch of the Canon EF 24-70mm f/2.8L II USM zoom lens. This new version of one of Canon's most popular lenses utilizes one Super UD lens element and two UD lens elements to help achieve outstanding picture quality throughout the full zoom range. The result is significantly reduced chromatic aberration in the outer area at wide-angle, high resolution and contrast in images and crisp clear edges around the subject. The lens coatings have been optimized to ensure exceptional color balance while minimizing ghosting, and reduced spherical aberration.
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Mark Peters : 2012-02-13 11:30:00
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Two new Canon Wide Angle Lenses : Canon has introduced two new versions of its coveted Wide Angle Lenses for professional and photo enthusiasts. The new Canon EF 24mm f/2.8 IS USM and the Canon EF 28mm f/2.8 IS USM lenses use a rear focusing system, high-speed CPU, and a powerful ring-type Ultra Sonic Motor (USM) with optimized Auto-Focus algorithms for faster auto focusing and sharp pictures. With large apertures these new Wide Angle lenses deliver beautiful, soft backgrounds for amazing photo quality. The Canon wide angle lenses are ideal for capturing both stills and video and offers silent and smooth operation in a compact body. The wide angle lenses will be available for retail in June 2012.
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