Enjoy FIFA World Cup 2010 with Sony 3D TV : Sony Corporation and FIFA (Fédération Internationale de Football Association) announced an agreement for selected media rights of the 2010 FIFA World Cup in 3D. FIFA is to produce the world’s first FIFA World Cup in 3D. Up to 25 of the 2010 FIFA World Cup South Africa matches will be produced using Sony’s 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world. FIFA will utilize Sony’s experience and know-how of Sony 3D content production to spread the passion inside the stadiums at the greatest sport event in the world to more people than ever before.