Panasonic Home Appliance Lifestyle Research Centre in Europe : Panasonic Europe announced it will set up Panasonic HA (Home Appliance) Lifestyle Research Centre Europe in April 2009 within its European subsidiary, Panasonic Europe, in Wiesbaden, Germany as a division of the company. The new Research Centre will focus on increasing appeal of Panasonic white goods in the European market by carrying out two key activities: 1) Verifying and proposing product concepts and functions developed according to its research on European lifestyles and 2) Accurately assessing social and ecological trends in Europe to reflect them on its product strategies.