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Digital Photographer market report

Mark Peters : 2009-12-04 02:00:00
Digital Photographer market report : Six segments of digital photographers exist according to a new Consumer Electronics Association analysis. The study, The Digital Photographer - Segmenting the Market to Gain Deeper Understanding, shows the segments are the Frustrated Photogs making up 25 percent of the market, Digital Curators (23 percent), One-Click Wonders (15%), Feature-Focused Photogs (16%), Picture Happy Socialites (10%) and Digital Mavericks (10%). “Understanding how digital photographers are naturally grouped together, based on similar thoughts, behaviors, attitudes, interests, etc., will help companies in the consumer electronics industry better serve these consumers’ needs,” said Chris Ely, CEA senior research analyst.

Consumers still buying consumer electronics

Mark Peters : 2009-07-20 16:00:00
Consumer electronics report : Consumers continue to buy technology products to improve their lives, although the consumer electronics industry will see revenues decline in 2009, according to new data released by the Consumer Electronics Association. The U.S. Consumer Electronics Sales and Forecast shows that industry revenues will contract to $165 billion in 2009 but grow slightly in 2010. The consumer electronics industry will see shipment revenues fall 7.7%, to $165 billion this year, the first decline since 2001. While consumer demand for electronics products remains high, several market forces are contributing to lower revenues, including lower consumer spending, price declines and compositional shifts in product categories.

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