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Smartphone price drop continues


Mark Peters : 2009-11-04 11:40:00
Smartphone price development report : Smartphone prices are falling as shipment volumes increase, and a new study from ABI Research finds that while in 2007 only 18% of smartphones on offer cost under $200 retail price, that percentage has already grown to 27% this year. By 2014, say the firm’s forecasts, 45% of the smartphones shipped that year will be priced below $200. These numbers highlight a rapid change in many consumers’ attitudes about smartphones, and a corresponding shift in vendors’ and mobile operators’ sales and marketing strategies. Prices will hold at a certain point, we may never see a $30 smartphone. But over time, smartphones will take a substantial part of the mainstream handset market.






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