X-Rite interview at PMA : Colour management… a subject that doesn't mean much to today’s consumers. For the professional however, it is part of his daily business and integrated in his workflow. The distance between science and need and ignorance seems to suffer from an unbridgeable gap. Companies such as X-Rite are trying hard to make the consumer aware of the available solutions on the field of calibration, profiles etc. In short the so-called colour management. X-Rite showed many products for the amateur as well as for the professional. X-Rite will come with a whole new product soon, about which we will inform you in due time. Michelle Hamme, Inside Sales Representative of X-Rite USA gave some of her precious time to talk with Bas de Meijer.
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