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Olympus MJU TOUGH digital cameras


Mark Peters : 2008-12-18 05:10:00
Olympus rebrands MJU SW cameras as MJU TOUGH series : Olympus, the company that introduced freezeproof, waterproof and shockproof digital cameras for active lifestyles to the mass consumer market in 2006, is now redefining the segment it continues to dominate. Beginning with the newest members of the MJU TOUGH camera line-up to be introduced in January 2009, these incredibly rugged digital cameras built to capture amazing images in extreme situations will be rebranded as MJU TOUGH. The new MJU TOUGH brand will allow Olympus to continue the series’ reputation for incredible durability while introducing new innovations and benefits to the line.


Olympus E-30 photo gallery


Dennis Hissink : 2008-12-14 20:30:00
Olympus E30 Test photos : Last month, the Olympus E30 was officially introduced. The introduction came quite soon after having seen a pre-production model at the Photokina. The Olympus E-30 digital SLR camera is in fact an Olympus E-3 for the demanding amateur who does not need a housing suitable for heavy use and difficult circumstances. In addition, the camera features several interesting novelties on the creative side. The built-in Art filters replace the use for special lenses or filters, or editing the picture afterwards. The reproduction quality of the monitor found on the back of the camera has been improved and the screen has been slightly enlarged to 2.7-inch.


Olympus E30


Mark Peters : 2008-11-05 19:55:00
Olympus E-30 digital SLR camera : For many, the pursuit of artistic expression is the essence of creative photography. With the Olympus E-30, this objective is closer to reality than ever. The stunning new model joins the ranks of the Four Thirds System-based E-System line-up, incorporating an inspiring range of Art Filters that support the photographer’s vision. The filters let moods be conveyed that would otherwise only be possible through the use of special lenses, add-on filters or via complex image processing techniques. The effects can be seen on the 2.7” / 6.9cm free-angle HyperCrystal II LCD before shooting for perfect image composition. Ensuring an enjoyable photo experience, the monitor facilitates Live View framing ease from virtually any perspective.


Olympus Zuiko Digital 14-54mm lens


Mark Peters : 2008-11-05 19:45:00
Olympus Zuiko Digital 14-54mm 1:2.8-3.5 II (28-108mm) lens : When it comes to sharp, high-contrast imaging, the new Olympus Zuiko Digital 14-54mm 1:2.8-3.5 II (28-108mm) takes the success of its popular predecessor, the Zuiko Digital 14-54mm 1:2.8-3.5, to a new dimension. The Zuiko Digital 14-54mm lens features High-Speed Imager AF to enable maximum creative freedom, a circular aperture mechanism for higher imaging performance and a minimum focusing distance of just 22cm. Harness the synergies of high image quality and creative flexibility with the latest addition to Olympus’ family of top-performing lenses, the Four Thirds based Olympus Zuiko Digital 14-54mm 1:2.8-3.5 II (28-108mm) will become available in mid-January 2009.


Olympus Mju 1040 Crystal


Dennis Hissink : 2008-10-14 14:30:00
Olympus Mju 1040 Crystal Bring more glamour into your life with the Olympus Mju 1040 Crystal. This special limited edition model includes distinctive Crystallized - Swarovski Elements that can be easily adhered to the camera’s sliding lens barrier. The ultra-slim Olympus Mju 1040 Crystal camera represents a perfect fusion of cutting-edge technology and sophisticated design. With the Olympus 1040 Crystal, Olympus sets a new benchmark for elegance among digital cameras. A glittering arrangement of 98 Crystallized - Swarovski Elements is included to adorn the protective sliding lens barrier. The camera’s Midnight Black colour provides a dramatic backdrop that makes the dazzling adhesive elements even more eye-catching.


Olympus E-420 Komachi kit


Dennis Hissink : 2008-10-10 00:30:00
Olympus E-420 Komachi kit : Named after famous Japanese poet Ono no Komachi, who was renowned for her beauty, the Olympus E-420 Komachi Kit certainly lives up to its namesake. Olympus brings together the E-420 body with the ZUIKO DIGITAL 25mm 1:2.8 pancake lens to present a combination that cuts a decidedly elegant figure. The size and weight advantages inherent with the Four Thirds System are clearly demonstrated in this kit. The camera body and lens pairing measures in at a total length of just 76.5mm - which makes it the most compact D-SLR set-up in the world, and together they weigh merely 475g. As such, high quality miniaturised optics that deliver maximum D-SLR brilliance can be taken along and enjoyed anywhere with ease.


Olympus Mju 1050 SW Gold


Dennis Hissink : 2008-10-09 22:45:00
Olympus Mju 1050 SW Gold : Who ever said that toughness and elegance are mutually exclusive? With the release of the Champagne Gold version of the Olympus Mju 1050 SW, Olympus lays all such doubts to rest. This stylishly designed camera not only looks a treat, its shockproof, waterproof and freeze proof body means the Mju 1050 SW digital camera can keep up, no matter where life takes you. With its miniaturised optics returning maximum brilliance, users enjoy top quality results in an extremely compact form. In addition, a unique TAP Control interface lets a variety of functions to be accessed just by tapping the camera body. The Olympus 1050SW camera in Champagne Gold will be available from early October.


Olympus digital cameras at Photokina


Ilse Jurriën : 2008-10-03 09:30:00
Olympus Micro FourThirds camera concept at Photokina : Most surprising was the presentation of a twosome so-called Micro FourThirds system concept models at the Photokina 2008. However, it does not come across as a well thought-out strategy; on the contrary, it seems that Olympus wants to tickle us with something that in the end might not be available. At least, that is what it looks like to an outsider. However; when talking to various R&D employees of Olympus, the official statement is that Olympus doesn't find the time is right to present a camera fully based on the Micro FourThirds system. In order to develop a true compact Micro Four Thirds System camera with the highest possible image quality, Olympus takes its time, unlike Panasonic; since this company already presented a working camera with the aforementioned system.


Olympus E-system SLR camera


Ilse Jurriën : 2008-09-24 16:01:00
Olympus Four Thirds standard digital SLR camera : Olympus Imaging Corporation (President: Masaharu Okubo) is developing a new interchangeable-lens digital SLR (single lens reflex) within the Olympus E-System. This new Four Thirds-compliant camera reinforces the company's commitment to the standard. Positioned as a mid-level model, this new interchangeable-lens digital SLR camera is intended for anyone who wants to express their creativity through photography, whether they are an amateur just starting out or a profession with years of experience behind them. Introduction of the new camera is expected in the first quarter of the year 2009. The developed camera will be exhibited as a reference product at Photokina 2008.


Olympus Micro Four Thirds digital camera concept


Ilse Jurriën : 2008-09-22 21:10:00
Olympus Micro Four Thirds digital camera mock-up : Olympus Imaging Corporation announced that it has begun development of an interchangeable lens type digital camera based on the "Micro Four Thirds System." Development of the camera will bring dramatic reductions in size and weight to the Olympus E-System, and will comply with the new Micro Four Thirds System standard jointly announced with Matsushita Industrial (Panasonic) on August 5. From September 23 through 28, a concept mock-up of the camera will be exhibited at "Photokina 2008", the world's biggest trade fair for the photographic and imaging industries held at Köln Messe, Cologne, Germany.


Olympus SP-565 UZ


Ilse Jurriën : 2008-08-25 12:50:00
Olympus SP-565 UZ digital camera : Raise your photographic potential with the world leader in the ultrazoom category. Featuring a 20x wide zoom lens (26-520mm), the affordable Olympus SP-565 UZ digital camera lets you shoot like a pro without having to carry around tons of equipment. Zoom in ultra-close to any subject, or back out for an ultra-wide shot - all with a single lens. The integration of Dual Image Stabilisation also ensures protection against camera shake. Photos are stored to internal memory, xD-Picture Card or - thanks to a bundled attachment - microSD Card. The Olympus SP-565 UZ with a 20x wide optical zoom will be available in late September 2008 for an RRP of $649 USD.


Olympus Mju 1050SW


Ilse Jurriën : 2008-08-25 12:48:00
Olympus mju 1050 SW digital camera : The newly-redesigned Olympus mju 1050 SW is ready for practically any adventure: toss it about, dunk it in the pool or bury it in the snow without thinking - because you don’t have to. The incorporation of an innovative TAP control interface makes adjusting settings and reviewing shots as easy as the tap of a finger. Coming with a bundled microSD attachment, this model affords users even more flexibility when it comes to storing memories. The all new Olympus mju 1050 SW will be available in a choice of Dolphin Grey, Pacific Blue, Midnight Black or Misty Rose late September for an RRP of $480.00 USD.


Olympus Mju 1040


Ilse Jurriën : 2008-08-25 12:46:00
Olympus mju 1040 digital camera : Combining powerful features in a completely redesigned super-slim metal body, the Olympus µ [mju] 1040 is an extremely elegant performer. Measuring in at a depth of just 16.5mm at its thin end, it combines a precision 3x zoom (38-114mm) with cutting-edge features such as Advanced Face Detection and Shadow Adjustment Technology. Furthermore, the brand new Intelligent Auto mode can detect the five most commonly-used scenes and then automatically adjust camera settings including focus and exposure. A large (6.9cm / 2.7”) HyperCrystal LCD helps users frame and review their shots. In addition to the digital camera’s internal memory, photos can be stored on xD-Picture Card or - thanks to a bundled attachment - on microSD Card.


Olympus FE-20


Ilse Jurriën : 2008-08-25 12:45:00
Olympus FE-20 digital camera : The latest Olympus FE series cameras continue to impress for their user-friendliness, attractive pricing, and great image results. Like all Olympus cameras, they pack superior optical performance into compact dimensions. Boasting up to 5x optical zoom, these Olympus FE digital cameras allow users to get up close and personal with their subjects. The high-grade optics matched with 8 Megapixels ensure premium image quality and precise picture details. In addition to internal memory, photos can be stored to xD-Picture Card or on microSD Card. The new Olympus FE digital camera become available in September for an approximate value of $220 USD for the Olympus FE-20, $240 USD for the FE-360, and $335 USD for the FE-370.


Olympus Mju 1060


Dennis Hissink : 2008-08-20 11:30:00
Olympus Mju 1060 : Featuring a timeless design and a range of fascinating new features including ultra-fast shooting, the Olympus Mju 1060 is the ideal stylish and compact companion. A liberating 7x optical zoom (37-260mm) gets you right up close to subjects, while integrated Dual Image Stabilization eliminates blur caused by camera shake to keep shots sharp. That, plus a generous 3.0 inch HyperCrystal LCD and advanced technologies - which include Advanced Face Detection Technology, Shadow Adjustment Technology and the exciting new Intelligent Auto Mode - make the 10 Megapixel Olympus Mju1060 a compact model to covet. The Olympus Mju 1060 becomes available September 2008 for an approximate value of £259.99.


Olympus FE-370


Dennis Hissink : 2008-08-20 11:00:11
Olympus FE-370 : A month before the Photokina 2008 imaging world show starts a new Olympus camera is introduced. Olympus introduces a sleek and stylish FE-Series point-and-shoot digital camera that combines easy operation and smart performance to capture brilliant images at the push of a button. While small in size, the new Olympus FE370 is full of impressive imaging technologies packed into colorful slim metal body ideal for people on the move. Raising the bar for entry-level digital cameras, the camera features 8.0 megapixels of resolution; Image Stabilization for virtually blur-free images; Face Detection for crisp portraits and a Perfect Shot Preview to see various shot options before the shutter is pressed.


Olympus FE-360


Dennis Hissink : 2008-08-20 10:30:00
Olympus FE-360 : Olympus introduces a stylish point-and-shoot camera that combines easy operation and smart performance to capture brilliant images at the push of a button. While small in size, the new Olympus FE360 is full of impressive imaging technologies packed into a colorful slim metal body ideal for people on the move. Raising the bar for entry-level digital cameras, the model features 8.0 megapixels of resolution; Image Stabilization for blur-free images; Face Detection for crisp portraits; Perfect Shot Preview to see various shot options before the shutter is pressed; In-Camera Help Guides that make print manuals obsolete; a rechargeable lithium-ion battery for convenience; and an LCD backlight boost for viewing in bright light.


Micro FourThirds System


Dennis Hissink : 2008-08-13 23:05:00
Micro FourThirds System : We have received more information about the Micro FourThirds System. The new standard extends the benefits of the Four Thirds System standard for interchangeable lens type digital camera systems by enabling dramatic reductions in size and weight. Though it may hard to understand or to imagine how small the Micro Four Thirds System concept camera can be. The images included in this article may clarify this. This new innovative standard is in my mind a very interesting development and may increase the interest in the DSLR market. At this moment none of the companies (Olympus and Panasonic) that are the drivers of the Micro FourThirds System have unveiled a new model. But Photokina 2008 is coming up …


Micro Four Thirds interchangeable lens system


Nic Rossmüller : 2008-08-07 07:00:00
Micro Four Thirds interchangeable lens system : Olympus and Panasonic announced joint development of technologies and devices for the "Micro Four Thirds System standard," a new standard that extends the benefits of the Four Thirds System standard for interchangeable lens type digital camera systems by enabling dramatic reductions in size and weight. Under the terms of an agreement between the two companies, they will work jointly toward commercial production of significantly lighter and more compact interchangeable lens type digital camera systems. The global market for interchangeable lens type digital SLR cameras is growing steadily, but still only accounts for a 7 percent share of the total digital camera market.


Win a Grand Prix Trip with Olympus


Mark Peters : 2008-07-10 18:40:36
Win a Grand Prix Trip with Olympus : The new Olympus Test Drive has arrived and it’s the fastest one yet! If you’ve ever dreamt of the glamour and excitement of Monaco or the fast and furious Monza motor racing circuits, then this latest Test Drive promotion is for you. Thanks to our association with the Vodafone McLaren Mercedes F1 team, we are offering both a lucky customer and salesperson the chance to win a VIP trip for two to a European Grand Prix during the 2009 season. The package will include overnight accommodation, a close-up view of the team in action and of course the best view of the race from the Vodafone McLaren Mercedes VIP Club suite.






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