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Olympus Zuiko Digital 14-54mm lens


Mark Peters : 2008-11-05 19:45:00
Olympus Zuiko Digital 14-54mm 1:2.8-3.5 II (28-108mm) lens : When it comes to sharp, high-contrast imaging, the new Olympus Zuiko Digital 14-54mm 1:2.8-3.5 II (28-108mm) takes the success of its popular predecessor, the Zuiko Digital 14-54mm 1:2.8-3.5, to a new dimension. The Zuiko Digital 14-54mm lens features High-Speed Imager AF to enable maximum creative freedom, a circular aperture mechanism for higher imaging performance and a minimum focusing distance of just 22cm. Harness the synergies of high image quality and creative flexibility with the latest addition to Olympus’ family of top-performing lenses, the Four Thirds based Olympus Zuiko Digital 14-54mm 1:2.8-3.5 II (28-108mm) will become available in mid-January 2009.


Lensbaby lenses


Ilse Jurriën : 2008-09-29 16:35:00
New Lensbaby lenses for Creative Photography : Lensbaby, LLC (formerly known as Lensbabies, LLC) is launching an entire new system of selective focus lenses at the Photokina tradeshow in Cologne, Germany. Three new Lensbaby lenses - The Composer, The Muse and The Control Freak, - make up the new line of products. Each features the new Lensbaby Optic Swap system. The new Muse and the new Control Freak replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses, which will be phased out immediately. With the Composer, Lensbaby introduces a completely new lens, based on a ball and socket configuration that delivers smooth selective focus photography with unparalleled ease of use and greater precision.


Sigma 50mm lens


Ilse Jurriën : 2008-09-23 08:00:04
Sigma 50mm F1.4 EX DG HSM lens for Four Thirds System : This large aperture lens becomes a medium telephoto lens offering 100mm equivalent angle of view on Four Thirds cameras. The optimum optical design and molded glass aspherical lens elements provide excellent correction of coma aberration. It ensures superior peripheral brightness and provides sharp, high contrast images even at the maximum aperture. The Super Multi Layer Coating reduces flare and ghosting. Superior optical performance is ensured throughout the focusing range. The rounded 9 blades diaphragm creates an attractive blur. This lens incorporates HSM (Hyper Sonic Motor), ensuring a quiet and high speed AF as well as full time manual focusing capability.


Sigma 24-70mm lens


Ilse Jurriën : 2008-09-23 08:00:03
Sigma 24-70mm F2.8 EX DG HSM lens : The Sigma Corporation is pleased to announce the new Sigma 24-70mm F2.8 EX DG HSM lens. This large aperture standard zoom lens covers focal lengths from 24mm and is housed in compact construction. The latest optical design provides an overall length of 94.7cm /3.7inch. It is ideal for general photography such as snapshots, portraiture and landscapes. The Super Multi Layer Coating reduces flare and ghosting. ELD (Extraordinary Low Dispersion) glass, two SLD (Special Low Dispersion) glass elements and three aspherical lenses provide excellent correction of all types of aberrations. Superior optical performance is ensured throughout the entire zoom range.


Sigma fisheye lenses


Ilse Jurriën : 2008-09-23 08:00:02
Sigma Circular fisheye HSM lenses : The Sigma Corporation is pleased to announce the launch of the 4.5mm F2.8 EX DC Circular Fisheye HSM the first Circular Fisheye lens exclusively for use with APS-C size digital SLR cameras and 10mm F2.8 EX DC Fisheye HSM diagonal fisheye lens exclusively for use with APS-C size digital SLR cameras for Sony and Pentax fitting cameras.


Sigma Apo Tele Converters for Sony


Ilse Jurriën : 2008-09-23 08:00:01
Sigma Converters for Sony SLR cameras : Sigma announces the new APO Tele Converter 1.4x EX DG and APO Tele Converter 2x EX DG for Sony mount. The new tele converters are capable of maintaining the HSM function of such telephoto lenses as Sigma’s APO 70-200mm F2.8 II EX DG MACRO HSM and APO 50-150mm F2.8 II EX DC HSM whilst increasing the focal length by a factor of 1.4x or 2x. Of course, the HSM AF compatibility depends on the capability of the Sony SLR camera to support this function and on the maximum F number of the attached lens. The Super Multi Layer Coating reduces flare and ghosting and the exclusive design maintains the master lens’ high level performance while extending its focal length. Compact and lightweight, these tele converters are a convenient way of increasing the focal length of HSM telephoto lenses.


smc Pentax-DA* lenses


Ilse Jurriën : 2008-09-22 11:04:00
smc Pentax-DA* 55mm and 60-250mm lenses : Hoya Corporation Pentax Imaging Systems Division is pleased to announce the launch of two high-performance interchangeable lenses for the acclaimed smc Pentax-DA* (DA Star) series. These lenses are designed exclusively for use with Pentax digital SLR cameras to deliver top-quality digital images. The smc Pentax-DA* 60-250mm F4ED [IF] SDM is a versatile telephoto zoom lens offering a high zoom ratio, while the smc Pentax-DA* 55mm F1.4 SDM is a compact medium-telephoto lens offering a large maximum aperture.


Pentax 15mm lens


Ilse Jurriën : 2008-09-22 11:02:00
Pentax 15mm lens and converter at Photokina 2008 : Hoya Corporation Pentax Imaging Systems Division is pleased to announce that it will exhibit an interchangeable lens and an accessory at Photokina 2008. Both items are currently under development for use with Pentax digital SLR cameras. Photokina is one of the world’s largest photo and imaging merchandise fairs, and will be held this year from September 23 to 28 in Cologne, Germany.


Phase One 3.5/45 mm TS lens


Ilse Jurriën : 2008-09-22 09:53:00
Phase One 3.5/45 mm Tilt/Shift lens : Phase One A/S announced an exclusive strategic alliance with Hartblei to drive medium format photographic lens innovation. The first product of this alliance is the Phase One 3.5/45 mm TS lens, based on the popular Hartblei 45 mm f/3.5 Super Rotator lens. Specially designed for the professional photographer, this small, lightweight tilt shift lens is ideal for location or studio applications. It offers up to 12 mm shift and 8 degrees tilt for maximum flexibility. The Phase One 3.5/45 TS lens is 2.990€ / $3,990 and may be ordered now. It will be demonstrated at Photokina, at which time more details will be available. Volume shipment is expected in Q4 2008.


Tamron lenses at photokina


Ilse Jurriën : 2008-09-22 09:35:00
Tamron lenses at photokina : Interesting news from Tamron just in time for the Photokina. The previously announced SP AF10-24mm F/3.5-4.5 Di II LD Aspherical (IF) will become available in autumn. In addition, the fast 70-200mm F2,8 with Sony and Pentax mounts will become available as will the famous SP AF90mm F/2.8 Di 1:1 Macro with a built-in motor for Nikon. The Tamron SP AF10-24mm F/3.5-4.5 Di II LD Aspherical (IF) which was announced at the beginning of the year will be available at dealers from autumn. This high performance lens, designed for the exclusive use with digital SLRs with APS-C size sensors covers the ultra wide-angle range.


Tamron AF 18-270mm lens


Ilse Jurriën : 2008-09-22 09:34:00
Tamron 18-270mm Di II VC zoom lens : Tamrons newest megazoom development reaches a new record. The Tamron AF18-270mm F/3.5-6.3 Di II VC LD Aspherical (IF) MACRO (Model B003), the first digital SLR lens in the world that delivers a remarkable zoom ratio of 15X. Apart from its gigantic 28-419mm equivalent focal length range it is equipped with a highly effective Vibration Compensation (VC) mechanism. Designed exclusively for digital SLR cameras with APS-C sized image sensors, the new lens delivers outstanding image quality over the entire zoom range. Its exclusive VC anti-shake system facilitates sharp handheld photography even at the longest telephoto settings or in otherwise unfavorable lighting conditions.


Carl Zeiss at photokina 2008


Ilse Jurriën : 2008-09-22 09:30:00
Carl Zeiss at photokina 2008 : Carl Zeiss presents itself with a new exhibition concept for the Photokina 2008 trade fair in Cologne, Germany. Products, applications and the ZEISS brand can be experienced by the interested visitors. The full range of Carl Zeiss lenses and cameras is presented to visitors around an impressive ‘application lagoon’. The lagoon provides a wide variety of subjects, giving visitors the opportunity to try out different focal lengths and settings while giving free rein to their creativity in line with the "Use your inner eye" slogan. To answer questions on the products and provide hints on trying out the equipment, professional photographers are on hand to offer advice and support.


Canon EF 24mm lens


Ilse Jurriën : 2008-09-17 07:55:00
Canon EF 24mm f1.4L II USM fast aperture prime lens : Canon strengthens its line-up of EF-series lenses with the introduction of a new fast aperture prime lens: the EF 24mm f1.4L II USM. Replacing the EF 24mm f/1.4L USM, the EF 24mm f1.4L II USM has been completely redesigned to provide an exacting partner lens to Canon’s new EOS digital SLRs, the EOS 50D and the EOS 5D MKII. Featuring a 13-element, 10-group lens, the EF 24mm f1.4L II USM is designed to achieve the highest standards of image quality. Two high-precision GMo aspheric lenses are employed to correct various forms of aberration such as curvature of field and distortion, with a floating mechanism ensuring crisp corner-to-corner detail throughout the focal range.


Carl Zeiss Tele-Tessar T* 4/85 ZM lens


Ilse Jurriën : 2008-09-15 13:02:00
Carl Zeiss Tele-Tessar T* 4/85 ZM tele lens : The compact tele lens Tele-Tessar T* 4/85 ZM fits perfectly to the popular ZM line of lenses. Thanks to its small size, this lens is ideal for portrait and landscape photography. Together with the compact C Biogon T* 2,8/35 ZM, the Tele-Tessar is the perfect equipment for you to travel with, providing you with fascinating possibilities. Despite its compact design, the image quality of the Carl Zeiss Tele-Tessar T* 4/85 ZM is by no means inferior to that of other lenses in the ZM line. The lens is almost distortion-free and features excellent field curvature correction. Its shortest possible distance setting of only 0.9 m ensures maximum diversity of use.


Carl Zeiss Distagon T* 2,8/21 lens


Ilse Jurriën : 2008-09-15 13:01:00
Carl Zeiss Distagon T* 2,8/21 wide angle lens : The legendary Distagon T* 2,8/21 is now being introduced for SLR cameras with EF, F and K bayonets. Thanks to its excellent performance, this modernized version from the former Contax system sets new standards in this focal length class. “The outstanding correction of chromatic aberration enables photos without color fringes even in high-contrast light conditions”, says Martin Klottig, Marketing Manager, Carl Zeiss Camera Lens Division. “Even at full aperture, the floating element design ensures optimum edge-to-edge image quality over the entire focusing range. And even in difficult light conditions, the new Distagon provides excellent results thanks to its T* coating, optimum reflection reduction and exceptional chromatic correction.”


Carl Zeiss Planar T* ZE lenses


Ilse Jurriën : 2008-09-15 13:00:00
Carl Zeiss Planar T* ZE lenses for EOS SLR cameras : Carl Zeiss is expanding its successful line of SLR lenses: ZE lenses with EF bayonet for all analog and digital EOS camera models. As with all EF lenses, the new Planar T* ZE lenses from Carl Zeiss transfer all information exclusively via electronic contacts. This means that all exposure modes such as programmed auto exposure, shutter priority, aperture priority and manual setting are supported. The camera’s automatic focus confirmation also remains available to an unlimited extent with these manual focus lenses. With digital SLRs, the lens data and all exposure data can also be accessed via the camera’s EXIF file. Even E-TTL flash metering is supported.


Leica Summilux-M lenses


Ilse Jurriën : 2008-09-15 11:35:00
Leica Summilux-M 24mm and 21mm lens : Leica Camera AG is writing a new chapter in reportage photography with the Leica rangefinder camera with its super fast wide-angle lenses Leica Summilux-M 21 mm f/1.4 ASPH. and Leica Summilux-M 24 mm f/1.4 ASPH. Their exceptional speed and outstanding imaging performance combined with extremely large angles of view and compact dimensions make these lenses unique. The 21mm lens is even a world first: it is the first 21 mm lens in 35 mm photography with an initial aperture of f/1.4. The Leica Summilux-M 21mm f/1.4 ASPH. and Leica Summilux-M 24mm f/1.4 ASPH. will be on sale at Leica stockists’ from December 2008.


Leica Noctilux-M 50mm lens


Ilse Jurriën : 2008-09-15 11:34:00
Leica Noctilux-M 50mm f/0.95 ASPH. lens : The new Leica Noctilux-M 50mm f/0.95 ASPH. launched by Leica Camera AG, Solms, represents a new milestone in lens design. It is the successor of the famous Noctilux-M 50mm f/1 marketed by Leica for over 30 years from 1975 onwards. Thanks to state-of-the-art optical and mechanical technology Leica has now been able to make substantial improvements to the predecessor product. It has even been possible to “break the optical sound barrier” of lens speed 1:1. The Leica Noctilux-M 50mm f/0.95 ASPH. offers a unique performance spectrum: A noticeably higher lens speed has been achieved without any major alterations to the size of the lens.


Leica Elmar-M 24mm lens


Ilse Jurriën : 2008-09-15 11:32:00
Leica Elmar-M 24mm f/3.8 ASPH. wide angle lens : Leica Camera AG, Solms is adding an ultra-compact wide-angle lens to its range of short focal length lenses for the Leica M system. The new Leica Elmar-M 24mm f/3.8 ASPH. combines high imaging performance with an extremely wide angle of view, making it the ideal standard wide-angle lens for the digital Leica M8 models. The lens can also be used on all analog Leica M models, of course. With its focal length of 24mm, the Leica Elmar-M 24mm f/3.8 ASPH. is particularly suitable for photojournalistic reportage and architecture photography when utilizing the full 24x36 mm picture format. Used on the digital Leica M8 models, an equivalent focal length of 32 mm is obtained due to the slightly smaller image sensor.


Panasonic Lumix G Vario 45-200mm lens


Ilse Jurriën : 2008-09-12 08:00:02
Panasonic Lumix G Vario 45-200mm F4.0-5.6 lens : Panasonic has unveiled today a new telephoto zoom interchangeable lens designed specifically for the cameras compatible with Micro Four Thirds System standard. The new Panasonic Lumix G Vario 45-200mm F4.0-5.6 MEGA O.I.S. lens offers a zoom range of 45-200mm (35mm equivalent: 90-200mm) while achieving minimum aberration at all focal length, high-contrast representation and high color reproduction by implementing 3 ED lens elements.






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