Consumer Electronics Holiday Purchase Pattern Study : Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in fourth quarter industry shipments over last year, according to new research released today by the Consumer Electronics Association (CEA).The 15th Annual CE Holiday Purchase Patterns Study was unveiled at CEA’s Industry Forum, a four-day conference designed to inform and connect leaders in the consumer electronics industry. The study found that retailers should also make the most out of their advertising dollars. Half of consumers say coupons and circulars in the Sunday paper are useful, while 45 percent say television commercials are effective.
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