Canon EOS Rebel XSi advertising campaign : In full support of the Company’s two leading digital camera brands, Canon USA launched the first of two new television commercials to support the Canon EOS Rebel and Canon PowerShot digital camera lines. The first television spot, "Journey," focuses on the EOS Rebel XSi and was shot primarily with Canon EOS-1D Mark III professional digital SLR cameras. The Canon EOS Rebel XSi commercial uses a unique technology that blends individual digital still photographs into a "picture-trail" motion commercial. The latest PowerShot commercial, set to air in early June, will continue to feature Maria Sharapova and her charismatic puppy, "Dolce."
Canon cash back promotion : Running from 1st March 2008 until 30th June 2008, Canon (UK) Ltd is offering cash back across 19 products in its popular EOS range. Heading up Canon’s fantastic Cash Back line-up is the chance for consumers to save £150/€200 on the Canon EOS 5D, with further savings to be made on both the EOS 40D (£100/€150) and the EOS 400D (£45/€60). Additional saving opportunities exist across a wide range of Canon EF-S and EF lenses with Cash Back offers on the ever-popular EF 70-200mm f/2.8L IS USM (£50/€100) and EF 24-105 f/4L IS USM (£45/€60). EOS accessories are also included in the promotion, with substantial savings to be made on both the Speedlite 580EX II (£40/€50) and Macro Ring Lite MR-14EX (£20/€30).
Canon USA executive vice president : Canon U.S.A., Inc., announced that Tamotsu “Ted” Nakamura will become Executive Vice President and General Manager of Canon U.S.A.’s Imaging Systems Group. Mr. Nakamura succeeds Ryoichi Bamba, who transferred from Canon U.S.A. to Canon Europe. Mr. Nakamura joins Canon U.S.A. from Canon Canada, where he was President and Chief Executive Officer since 2001. Prior to Canon Canada, Mr. Nakamura was President of Canon Mexicana S. de R.L., de C.V. He joined the Canon family in 1984 and has held various planning, marketing and management positions throughout the Company over the years, including positions with the Canon Electronic Typewriter Division and Canon Business Machines, Inc.
