Canon interview at PMA : Despite a very busy schedule Bas de Meijer has interviewed some of the exhibitors during the PMA 2008 show in Las Vegas. One of the interviewees was Richard Trestain, Digital camera product specialist of Canon. Before the Photo Marketing Association 2008 kicked off, Canon introduced a number of new digital compact camera models and one new digital SLR camera for the upcoming season. Canon have been a leading brand for years in relation to worldwide sales of digital cameras. This is not something to take for granted. To apply high technical innovations or to integrate novelties into a product at the right moment is the key to successfully sell products. Richard Trestain answers a number of questions.