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Sony marketing campaign

Ralf Jurrien : 2007-07-20 13:31:00
Sony marketing campaign : Sony is to launch a major Pan-European marketing campaign to demonstrate the breadth and depth of the company’s HD proposition and to educate consumers about the intricacies of HD. While there is currently high awareness of HD, there is still a significant lack of understanding amongst consumers, with only 59% having heard the term ‘HD Ready’ and 13% knowing about ‘Full HD 1080’. The Sony HD marketing campaign aims to educate and inform consumers about the benefits of HD, and will comprise of TV / cinema advertising, in-store branding, a targeted online PR campaign, dedicated HD Flash microsite and a ‘Guide to HD’ DVD which will provide consumers with an insight into the full range and benefits of HD.


Sony PSP now slimmer and lighter

Ralf Jurrien : 2007-07-12 11:42:38
Sony PSP now slimmer and lighter : Sony Computer Entertainment unveiled an enhanced design for PSP PlayStation Portable system that has a more streamlined form factor and a video-out port which will become available in stores from September in Japan, North America and Europe. While succeeding the basic functions and design philosophy of the current PSP including a 4.3 inch wide LCD screen, overwhelmingly large for a handheld device, new PSP is 33 percent lighter and 19 percent slimmer than the original version, making the all-in-one handheld entertainment system even easier to carry around at approx.189g in weight (weight of current model is approx.280g) and approx.18.6mm in thickness (thickness of current model is approx.23.0 mm).


Sony digital imaging ad campaigns

Ralf Jurrien : 2007-04-12 21:51:00
Sony digital imaging ad campaigns : Sony Electronics launched an integrated marketing ad campaign to support its digital imaging product line. The ad campaign, developed with BBDO New York, uses humor to show how Sony Cyber-shot cameras and Handycam high-definition camcorders help capture life’s most precious moments…the right way, the first time. The campaign encompasses multiple media outlets and platforms, including print, television, radio, online, in-store and out-of-home. There will also be promotional tie-ins linked to Mother's Day and the upcoming Sony Pictures Entertainment movie, "Spider-Man 3." Three 30-second television commercials highlight the special features of Cyber-shot digital cameras and Handycam HD camcorders.


Sony supports Martin Luther King foundation

Ralf Jurrien : 2007-01-25 00:33:00
Sony supports Martin Luther King foundation : Sony Pictures announced the company will donate 2.5% of the opening weekend box office receipts of Stomp the yard to the Martin Luther King, Jr. National Memorial Project Foundation. Stomp the yard will be #1 at the box office for the 4-day weekend, bringing in an estimated $26 million. A drama about the quest for individuality and the power of fraternity, Stomp the yard is set in the world of black Greek letter organizations. Sony is making the donation in honor of the Alpha Phi Alpha fraternity. In contributing to the Martin Luther King Memorial Project Foundation, the studio would like to honor the spirit of Dr. King, whose life continues to inspire the youth of today.






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