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Seagate dual retail brands

Ralf Jurrien : 2007-03-16 18:04:00
Seagate dual retail brands : As part of an awareness campaign by Seagate Technology to clearly differentiate its Seagate and Maxtor consumer brands, attendees of the 2007 International Consumer Electronics Show are being greeted by one of the world’s largest interactive media displays at the Las Vegas Convention Center. The eye-catching, 30-foot interactive display, between the Central and South Hall, features a swirl of animated content - movies, music, books and photos - that follows show attendees as they walk by. People can also interact with the projected images on the wall by their own waves, jabs, jumps and other movements. The novel media display visually showcases the core theme behind the launch of Seagate’s consumer brand.

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