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Ralf Jurrien : 2007-09-11 19:03:00
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Olympus Vice President of Marketing : Olympus, a precision technology leader creating innovative opto-digital solutions in healthcare, life science and consumer electronics products, has appointed Michael J. Hunter as Vice President of Marketing for Olympus Imaging America Inc., the company that manages Olympus’ award-winning Imaging products business for consumer and professional markets throughout North and South America. In this role, he will lead all marketing activity for the company’s consumer electronics product line, including digital cameras, professional digital SLR (single lens reflex) imaging systems as well as related underwater products and accessories, digital and microcassette recorders, digital media and binoculars.
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Mark Peters : 2007-01-22 14:15:00
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Olympus Imaging America chooses advertising agency : Olympus Imaging America announced that it has chosen Deutsch Inc., located in New York City (USA), as its advertising agency of record for creative and media planning and buying responsibilities. Deutsch Inc. will work with Olympus to market its innovative digital cameras and other digital consumer products. “Olympus continues to be an innovator in opto-digital products for the consumer electronic market,” said F. Mark Gumz, president, Olympus Imaging America Inc. “Deutsch advertising agency has shown strong strategic and creative capabilities, and we are looking forward to working with them to improve our Olympus brand awareness and achieve our business goals.”
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