Memorex in consumer electronics industry : Since Memorex burst onto the recording scene with "Is it live or is it Memorex?" a lot has changed. But with each generation, Memorex continues to remain one of the most widely recognized and respected names in the consumer electronics industry. By bringing to market the high performance products consumers demand, Memorex is a dominant brand in CD and DVD media, optical drives, flash drives and media accessories. This powerful brand is also licensed in several consumer electronics categories, including home theatre and portable audio. Memorex has been the number one retail brand of optical media in the US, currently shipping nearly 1 billion CD and DVD discs each year to stores nationwide.
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