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HP Inkjet supply strategy

Mark Peters : 2007-05-01 18:52:00
HP Inkjet supply strategy : Beginning this year, most new HP consumer printers worldwide will be introduced with multiple inkjet cartridge offerings that are designed to provide customers with options that better meet their printing needs. In addition, the new cartridge options will deliver value by offering low purchase prices to customers who print a little, and lower cost-per-page to customers who print a lot. In conjunction with these new cartridge offerings, HP is rolling out a new color-coded packaging system across its entire inkjet cartridge portfolio. Three color-coded categories - standard (blue), value (green) and specialty (red) - will allow customers to easily identify their desired ink cartridge.

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