Flash memory price fall : The cost per megabyte of a memory card has fallen from 15p to just 3p since 2005, reports leading market research firm GfK. The continued growth of online purchasing has enabled the market to achieve strong unit sales. However at the same time, increasing reductions in price have turned the product into a commodity which has meant the margin being achieved through the sales of memory cards has been vastly cut. Susie Whales, Account Manager in GfK’s Photo Division said: “If prices fall further it will be interesting to see if consumers start buying memory cards to use them like a traditional film, leaving photos stored on one card and buying a new card for a different set.”
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