London Eye photo competition : The British Airways London Eye announces Fujifilm as sole sponsor of its online photography competition currently running as part of its 25 millionth visitor celebrations. As a result of Fujifilm’s sponsorship the winning photograph and selected runner up images will be exhibited on London’s South Bank, maximising exposure for the budding photographers and giving visitors to the area a unique new perspective on one of London’s most famous landmarks. As well as supporting the exhibition, Fujifilm will become an integral part of the entire campaign, sitting on the judging panel and providing prizes of FinePix A800 cameras to 11 regional winners and the class-leading FinePix S6500fd to the overall winner.