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CEA marketing tools

Ralf Jurrien : 2007-08-01 09:36:00
CEA marketing tools : CEA launched a full suite of marketing tools to help TechHome and PARA members grow their businesses. CEA is working with Eclipse Marketing, a full-service marketing and public relations firm, to provide electronic integrators with the most commonly used marketing tools that promote the digital lifestyle. Some of these tools include literature, websites, vehicle wraps and e-newsletters. The added benefit is that each tool is personalized for every member. The marketing tools are specially designed so members can effectively promote their businesses to homeowners, homebuyers, builders, architects and interior designers. Members simply will select the target they wish to reach and the vehicle to get there.


HDTV research report

Ralf Jurrien : 2007-06-29 21:00:00
HDTV research report : The Consumer Electronics Association (CEA) predicts 16 million high-definition televisions (HDTV) will sell in 2007 bringing the total number of HDTVs sold in the US to 52.5 million. Thirty percent of US households now have an HDTV, likely rising to 36 percent by the end of this year. Among these HDTV households, almost a third own more than one high-definition set, proving the booming nature of this market. A new CEA study, HDTV: You Have the Set, But Do You Have the Content?, found that 44 percent of HDTV owners receive HD programming. The main reasons consumers stated for not receiving the programming was that it was too expensive or they were not interested.


DTV interface standard

Ralf Jurrien : 2007-06-28 09:01:00
DTV interface standard : The Consumer Electronics Association (CEA)’s Digital Television (DTV) Interface Subcommittee published CEA-761-B, DTV Remodulator Specification with Enhanced OSD Capability, and CEA-CEB5-B, Recommended Practice for DTV Receiver “Monitor” Mode Capability. Together these standards will enable consumers to easily set-up and control a digital television accessory, like a set-top box or digital video recorder (DVR), using their TV screen.


Consumer Electronics Association moves to Arlington

Ralf Jurrien : 2007-06-07 15:26:00
Consumer Electronics Association moves to Arlington : The Consumer Electronics Association will move its headquarters to a new location in Arlington. Inspired by the need for more space to provide for growth of the association, and to better reflect its culture and work style, Consumer Electronics Association purchased and refurbished the building at 1919 S. Eads Street in the Crystal City section of Arlington, VA. The new CEA building is located in the heart of Crystal City business corridor and is close to Washington, DC and Washington Reagan National Airport. “This is more than a new home for CEA. The building reflects CEA’s growth, the industry’s excitement and our optimism about the future,” said Gary Shapiro, president & CEO.


Digital America 2007

Ralf Jurrien : 2007-04-17 13:47:00
Digital America 2007 : The Consumer Electronics Association releases Digital America 2007, a educational resource for consumers and the consumer electronics industry. This annual publication details the strong growth of the CE industry and offers insights, trends, market research data and analysis on product categories such as accessories, audio, digital imaging, gaming, home networking, home theater, mobile in-vehicle electronics, video and wireless communications. Americans purchased more than $145 billion in CE products in 2006. With digital television displays leading the way, the consumer electronics industry passed a number of milestones, established sales records and set the stage for another decade of growth.


GPS global positioning system research

Ralf Jurrien : 2007-04-11 20:18:00
GPS global positioning system research : Overall satisfaction among owners of Global Positioning System (GPS) devices is high, and consumer interest for the technology is exploding, according to a research report released by the Consumer Electronics Association (CEA). GPS - Exploring Ownership and Interest revealed an 80 percent owner satisfaction rate, which was strongly influenced by the ease of use and display quality of the devices, which are used primarily for navigation assistance in a vehicle. “Convergence has spread GPS across multiple product segments resulting in greater consumer awareness and budding adoption of the technology,” said Steve Koenig, CEA’s senior manager of industry analysis.


CES draws professional artists and sport legends

Nic Rossmüller : 2007-01-07 02:30:00
CES draws professional artists and sport legends : Legendary musicians, actors and sports icons will all come together at the 2007 International Consumer Electronics Show (CES) to experience the hottest products and technologies in the consumer electronics industry. The 2007 International CES, the world's largest technology tradeshow, returns to Las Vegas, NV, January 8-11, to celebrate its 40th anniversary. Multi-platinum 3 Doors Down will perform twice for CES audiences on Tuesday, January 9, once from 2-2:30 p.m. and again from 3-3:30 p.m. in the Grand Lobby of the Las Vegas Convention Center, on the ESPN stage. CEA partnered with this iconic rock band this year to promote the "Great Audio Experience" campaign.


Consumer electronics revenue increases

Nic Rossmüller : 2007-01-07 02:00:00
Consumer electronics revenue increases : Factory-to-dealer sales of consumer electronics are projected to exceed $155 billion in 2007, according to the semi-annual industry forecast released by the Consumer Electronics Association (CEA). The forecast comes on the eve of the 2007 International CES, the world's largest consumer technology tradeshow. "The consumer electronics (CE) industry has outdone itself once again, with revenues totaling $145 billion in 2006, and we're on track for another year of healthy growth," said CEA President and CEO Gary Shapiro. "We surpassed original projections for the second year in a row, and the industry outlook is proof positive that Americans can't do without their beloved consumer electronics.






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