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Samsung APS-C camera system
Ilse Jurriƫn : September 22th 2008 - 09:37 CET
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SamsungSamsung APS-C format image sensor : According to a publication in the Amateur Photographer, a respected magazine in the UK, Samsung is working on a project to develop a camera system that is built around an APS-C format image sensor. This is an unexpected and hasty announcement that comes right after the introduction of the Micro FourThirds system of Olympus and Panasonic. Questions are whether this 'announcement' is a strategic move and in which phase the project is right now. According to Amateur Photographer the Executive Vice President Byung Woo Lee of Samsung has confirmed that the APS-C system will be introduced in the spring of 2010.
Samsung APS-C camera systemSamsung APS-C digital camera system
With this revelation of Samsung during the IFA 2008 in Berlin, Germany, it became clear that we can expect a new digital camera system based on an APSC format sensor. In addition to the current digital SLR and compact cameras, the market will therefore be enhanced with the recently announced Micro FourThirds System and Samsung's design. There are minor differences between the systems; the Micro Four Thirds system features its very own mount, and in addition it also supports the FourThirds lenses by using an adaptor. Samsung is also developing a new mount, although not mentioning support of a, for example, Pentax bayonet mount.

Samsung APS-C camera system will feature a 14 Megapixel CMOS sensor
Furthermore it is striking that Samsung already has revealed the fact that the APS-C camera systems, available for introduction in 2010, will feature a 14 Megapixel CMOS sensor. And it is rather suspicious that Samsung announces its own camera system merely a few weeks after the introduction of the Micro FourThirds system. However; Byung Woo Lee denies any form of cooperation and states that Samsung has been working on the project for some time now. Perhaps more light will be shed on the matter at the upcoming Photokina 2008 (23-28 September). The format is of course of crucial importance. Obviously there is a clear demand for a small format camera that is able to offer the same quality as a digital SLR camera.

Samsung APS-C camera system to conquer market share
According to the article in the Amateur Photographer, Lee claims that it remains difficult to conquer some of the market share of renowned camera manufacturers such as Canon and Nikon. Samsung considers itself a newbie in this segment. The APS-C camera system will be introduced in addition to its current DSLR system, and Samsung might have a better chance to break through with this new system than with its traditional DSLR.
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