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Internet as consumer buyers guide

Nic Rossmüller : 2006-05-13 22:30:00
Internet as consumer buyers guide : The Internet's greatest impact on shopping is assisting consumers in the decision-making process, regardless of whether purchases are made online or at retail stores, according to a study released today by leading global Internet company Yahoo! Inc. and worldwide media communications specialist OMD. According to the study, a large majority of consumers look online for information as a core part of the purchase decision process for products of all kinds. In particular, the Internet offers a collaborative environment where consumers turn for advice and the experience of others in weighing brands, discovering alternatives and distilling prices, as they weigh their purchase decisions.


Yahoo Tech consumer technology advisor

Mark Peters : 2006-05-05 17:11:00
Yahoo Tech consumer technology advisor : Yahoo! Inc, a leading global Internet company, today launched Yahoo! Tech, a new Web site that gives consumers plain-English advice and information about choosing and using the technology that has become a part of their daily lives. Yahoo! Tech was developed with the simple philosophy of making technology easy for all Yahoo! users, especially those without a deep understanding of technology and gadgets. The site features a broad selection of original and licensed content, hundreds of thousands of products with community product ratings and reviews, as well as shopping, community and personalization features from across the Yahoo! network.






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