DaVinci Technology for Digital Camera Market : Giving digital still camera manufacturers the benefits of software programmability with the performance of hard-wired solutions, Texas Instruments introduced at the opening of the PMA 2006 show; DaVinci technology is optimized for the digital still camera market. The technology includes a new highly flexible processor, a software suite that simulates a full digital still camera system and third parties offering camera-specific algorithms. "Offering DaVinci technology specifically for the digital still camera market underscores our efforts to be more than a chip provider and shows our commitment to this space," said Kanika Ferrell, USA marketing manager, digital camera solutions.
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