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Nic Rossmüller : 2006-12-04 18:36:00
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Mobile phone customer satisfaction study : The Reported Handset Purchase Price Has Increased, as Recently Introduced Models Generate Higher Price Points. Sony Ericsson ranks highest in satisfying customers who have owned their current mobile phone for less than two years, according to the J.D. Power and Associates 2006 U.S. The study measures customers' satisfaction with their wireless handsets based on five key performance factors. In order of importance, these are: physical design (24%); operation (22%); features (20%); handset durability (19%); and battery function (15%). Sony Ericsson receives the highest ratings from customers in handset durability, and also performs particularly well in features and battery functionality.
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Nic Rossmüller : 2006-07-17 09:38:05
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Sony Ericsson Cybershot phone marketing campaign : Sony Ericsson today kicks off its global marketing campaign for the new Cyber-shot phone with the launch of ‘Never Miss a Shot’, an action-packed TV commercial starring top female tennis players Ana Ivanovic and Daniela Hantuchova. The commercial goes live online today and will be supported by an integrated global press and print campaign. ‘Never Miss a Shot’ focuses on a tennis match across the rooftops and skyscrapers between Ana and Daniela. The game begins when a sunbathing Daniela hears a tennis ball being hit by Ana on an adjacent rooftop; she immediately leaps up from her sun bed, grabs her racket and runs to return the ball, the match begins and a dramatic rally unfolds.
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