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Sony Vaio C series slim notebook

Ralf Jurrien : 2006-10-11 00:10:00
Sony Vaio C series slim notebook : Sony Electronics took the wraps off a new line of slim notebooks in five hip colors. With slick lines, the Vaio C Series notebook line is a functional fashion statement merging portability, power and style. Just like clothing styles, the Vaio C Series reflects individuality with such color offerings for the casing as seashell white, blush pink, spring green, espresso black and urban gray. Complementary colors frame the touchpad of the unit and accentuate the casings, while a dimpled texture adorns the palm rest of the PC. The Vaio C model also has plenty of power for high-speed computing and an energy-efficient battery life so you can enjoy games, music and movies longer - while away from home.


Sony BLU-RAY disc production

Mark Peters : 2006-08-20 15:02:00
Sony BLU-RAY disc production : Sony DADC currently has three Blu-ray replication lines functioning with a capacity of 25,000 single-layer 25GB Blu-ray Discs per day, for a total of 750,000 Blu-ray Discs per month. This capacity is expected to increase to nearly 5 million discs per month by October as additional lines are added to the facility. Of these additional lines, six will be capable of manufacturing 50 GB dual layer Blu-ray Discs. “Sony is thrilled to be the leading optical disc manufacturing facility in the U.S. and have a full Blu-ray BD-ROM line ready for production,” said Dieter Daum, President, Sony Disc & Digital Solutions. Blu-ray is going to revolutionize the way consumers enjoy high definition entertainment content.


Harris Poll survey names Sony as number one brand

Mark Peters : 2006-08-20 13:06:00
Harris Poll survey names Sony as number one brand : For the seventh year in a row, and the ninth time in the last 11 years, Sony has been named the number one brand, according to the annual Harris Poll survey of the best brands conducted by Harris Interactive. This year's poll reflects the results of an online survey of 2,351 adults conducted in the United States between June 7 and 13, 2006. Respondents were asked to name three brands that they consider the best, and in the 12 years since this question has been asked on The Harris Poll, Sony has never been ranked lower than third. Sony led this year's list followed by Dell, Coca-Cola and Toyota (Numbers 2, 3 and 4, respectively). The results of the survey were released yesterday.


Photography Education Courses sponsored by Sony

Nic Rossmüller : 2006-05-28 14:05:00
Photography Education Courses sponsored by Sony : Powered, Inc., the leading provider of online consumer education programs for Global 2000 brands, today announced the successful completion of a series of ten online educational courses for iVillage. In three months, the free, instructor-led courses attracted nearly 100,000 visitors eager to learn about such topics as digital photography, scrapbooking, and keeping your kids safe on the Internet. Upon completion, over 90% of students stated they would enroll in another course, and 91% would recommend iVillage online courses to a friend. The free courses were a boon for consumers, which Sony Electronics underwrote as part of its educational outreach for women and technology.


Sony spot for Handycam camcorders

Mark Peters : 2006-05-03 17:02:00
Sony spot for Handycam camcorders : Sony's newest spot from Bagby and Company made its network television debut last night, on ABC's "Desperate Housewives". The "Star" spot is one of the newest elements of an enduring multimedia campaign which began last year and has successfully stimulated consumer interest in Handycam camcorders by dramatizing the emotional benefits of advanced features on the Sony DVD-505. If you didn't catch it last night, be sure to look for it on CSI Miami tonight. Speaking to consumers aged 25 to 54 whose lives revolve around home and family, this latest work from Bagby and Company employs their signature storytelling technique to create a compelling Sony message.


Sony most popular consumer electronics brand

Ilse Jurriën : 2006-01-21 04:10:00
Sony most popular consumer electronics brand : A recent international survey measuring the health of the world's most famous consumer electronics brands reveals that Sony is the most popular brand, while Sanyo is the least popular across all ages, genders and income levels in 18 countries around the world. In November 2005 the Stewart-Allen/GMI BrandBarometer, co-created by marketing expert Allyson Stewart-Allen/GMI, a provider of integrated solutions for global market intelligence, surveyed 17.502 consumers worldwide about 15 leading international consumer electronics brands. These brands include Apple, Canon, Casio, Dell, Hitachi, Hewlett-Packard, Microsoft, Nokia, Panasonic, Philips, Pioneer, Sanyo, Sharp, Sony & Toshiba.






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