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Olympus Zuiko Digital ED 40-150mm lens


Dennis Hissink : 2006-11-13 17:10:00
Olympus Zuiko Digital ED 40-150mm lens : Olympus Imaging Corporation announces the introduction of the Olympus Zuiko Digital ED 40–150mm F4.0–5.6, a new Designed-for-Digital telephoto zoom lens for FourThirds System DSLR cameras. The new lens is scheduled to go on sale in Japan on November 23, 2006. Zuiko Digital interchangeable lenses are specifically designed to maximize the performance potential of the image sensors in FourThirds System digital SLR cameras. The newly announced Olympus Digital ED 40-150mm is a lightweight, ultra-compact telephoto zoom lens that offers outstanding value. A non-rotating mount ensures that filters do not rotate when the lens is focused, making it much easier to shoot when using polarizing filters.


Olympus digital camera service centre


Nic Rossmüller : 2006-11-12 20:30:00
Olympus digital camera service centre : Olympus Canada Inc., a precision technology leader, designing and delivering imaging solutions in healthcare, life science, and photography, announced the launch of a digital camera service centre in Markham, Ontario and a new Canadian website. "Olympus is committed to serving the Canadian market," said Mark Gumz, president, Olympus Canada Inc. "We take pride in designing and introducing innovative digital photography products, and we want to ensure that we have the local resources in place to support our consumers and our products. Our new service centre and website are designed to address consumers needs today and in the future." The Canadian service centre officially opened in September.


Olympus Photokina booth


Ilse Jurriën : 2006-10-09 21:30:00
Olympus booth at Phtokina : Olympus’s stand was large and light and eye-catching. Olympus presented its entire range, including the new line of digital compact cameras and the new Olympus E-400 digital SLR camera. We did not see many new imaging products, everything was already introduced in August, but the public had the opportunity to work with Olympus’s newest equipment. The hopes cherished by many enthusiastic and professional photographers before the Photokina opened were not really fulfilled. There have been rumours about the production of a follow-up to the first FourThirds System camera; the Olympus E-1.


Olympus E-400 DSLR showcased at Photokina


Ilse Jurriën : 2006-10-03 03:04:00
Olympus E-400 DSLR showcased : Olympus introduced the Photokina visitor to a large and bright booth where Olympus showcased their complete line-up of digital imaging solutions. One of them is the brand new Olympus E-400 digital SLR camera. This new FourThirds System camera will be available right after the Photokina and is developed to bring the consumer the ultimate compact digital SLR camera. The Olympus E-400 incorporates a 10 Megapixel CCD image sensor and is the most compact and light weight DSLR in the world. The introduction of the Olympus E-400 DSLR puts Olympus in the same group of digital SLR cameras as the Nikon D80, Pentax K10D, Sony DSLR A100, Samsung GX10 and the Canon EOS 400D, which each have the same amount of Megapixels.


Olympus develops wooden camera body


Mark Peters : 2006-09-27 13:30:36
Olympus develops wooden camera body : Olympus announces the development of a three-dimensional compression moulding process for wooden materials. The new process draws extensively on Olympus expertise in precision metal-forming technologies. The processed wooden material has the feel and grain pattern of natural wood, but is much harder than engineering plastics such as ABS and polycarbonate resins. Strong enough to be used to create the outer casings of electronic products, the material can enhance the aesthetic value and pleasure of ownership that those products provide. A prototype example of a camera case created using this new technology will be exhibited at the photokina 2006, being held in Cologne, Germany.


Olympus E-System


Ilse Jurriën : 2006-09-26 03:03:00
Olympus E-System : The Olympus E-System is a “designed-for-digital” SLR camera system that has grown considerably since the original Olympus E-1 camera body was launched in 2003. Today, the system includes 5 camera bodies, 17 ZUIKO DIGITAL lenses, and a wide range of accessories. In addition to this growth in the E-System lineup, we have lead the way with innovations such as a Dust-Reduction System, fulltime Live View, and the introduction of the world’s lightest, most compact, digital SLR camera body. We think of this as Chapter One in the history of the Olympus E-System, and we hope it has helped more people to enjoy photography and be satisfied with the quality of the images they obtain.


Olympus sponsors Jon Nicholson Inside Ferrari book


Ilse Jurriën : 2006-09-25 10:11:00
Olympus sponsors Jon Nicholson Inside Ferrari book : Formula 1 fans and lovers of great photography will find plenty to interest them in the new book, Inside Ferrari by Jon Nicholson. Inside Ferrari is published by Mitchel Beazley and features 288 pages of stunning images taken by Jon when he was the official Olympus photographer during the camera company’s three year sponsorship of the Ferrari F1 team. During this time, Jon worked exclusively with the cameras and lenses from the Olympus E-System to record a unique and detailed insight into the exciting world of F1. The award-winning Olympus E-System is the world’s first professional SLR system designed, from its outset, exclusively for digital photography.


Olympus MMP Portfolio license


Ilse Jurriën : 2006-09-25 10:02:00
Olympus MMP Portfolio license : Alliacense today disclosed that Olympus Corporation has purchased a Moore Microprocessor Paten (MMP) Portfolio license. Olympus follows in the footsteps of HP, Casio, Fujitsu, Sony, Nikon, Seiko Epson and Pentax, all of whom purchased an MMP license from The TPL Group this year. “We welcome Olympus to our distinguished roster of MMP Portfolio licensees,” said Mac Leckrone, Alliacense president. “While Olympus is widely known for its line of digital cameras and precision imaging products, it has also emerged as one of the world’s leading manufacturers of high-speed chemistry analyzers for medical laboratories.” He noted that MMP technologies are being used in modern digital medical products.


Olympus E400 preview


Mark Peters : 2006-09-20 14:00:00
Olympus E400 preview : At the end of August, we were invited to come to Hamburg to attend the press meeting of Olympus. During this European meeting, Olympus introduced their latest compact digital cameras, together with a preview of the new Olympus digital SLR camera: the Olympus E-400. During the press conference, there was a thick queue of four rows of journalists all trying to catch a glimpse of a trio of E400s; making it impossible to get a proper impression of this FourThirds DSLR. Therefore, we are grateful to Olympus for providing us with a pre-production model, so that we can share an extensive first impression with you. Olympus did not yet reveal the retail price at the press meeting, but it will surely be a very competitive price!


Olympus DSLR at Photokina


Dennis Hissink : 2006-09-18 18:15:00
Olympus DSLR at Photokina : Those of you who have read our exclusive Olympus E-400 digital SLR preview may have noticed that we mentioned something about an upcoming answer from Olympus on their current DSLR E-System top model, the Olympus E-1. At the last Olympus press meeting we had in Hamburg, Germany, where we were informed about the new line-up of Mju and FE-series of digital cameras and the 10 Megapixel Olympus E400 digital SLR model, we received the information that the Photokina visitor should not expect Olympus to showcase an extra digital SLR camera next to the new E-400 model. However, we have got official information from Olympus Japan that, at Photokina 2006, Olympus will have more to unveil…


Olympus E-400


Mark Peters : 2006-09-14 07:00:00
Olympus E-400 digital SLR camera : Olympus presents the latest addition to the E-System, the world’s smallest and lightest D-SLR camera – the E-400. The compact size and low weight of this latest Four Thirds Standard camera, allows photographers to take it virtually anywhere, while not having to do without the considerable benefits of SLR photography. This model features a new CCD with 10.0 million pixels and a state-of-the-art amplifier circuit for incredible imaging performance at super fast speed. As the design of the E-400 is based on the Four Thirds Standard, users have virtually unlimited flexibility. A wide range of high-quality, interchangeable lenses, including the Olympus Zuiko Digital Top Pro lenses, plus other accessories are available for all types of needs.


Four Thirds Standard SLR lens catalogue


Nic Rossmüller : 2006-09-14 07:00:00
Four Thirds Standard SLR lens catalogue : Olympus Corporation, Matsushita Electric Industrial Co., Ltd. (Panasonic) and Sigma Corporation announce the publication of a joint product catalogue that features the full range of interchangeable lenses. suitable for all Four Thirds digital SLR cameras. Coinciding with the launch of the latest Olympus Four Thirds Standard camera, the E-400, plus two new, ultra-compact Zuiko Digital lenses, the catalogue showcases how cross-manufacturer compatibility of the standard enhances versatility for photographers. The joint lens catalogue is the first of its type in the industry. Based on the Four Thirds Standard, all featured lenses are designed for the special demands of digital SLR photography.


Olympus 2GB xD-Picture card


Ilse Jurriën : 2006-09-04 20:09:00
High-Capacity 2 GB compact memory media : Olympus Imaging America Inc. proudly introduces the new 2 GB Type M-Series xD-Picture Card, called the M2 GB, an advanced ultra-compact memory media designed for digital cameras. The M2 GB has the greatest storage capacity in the xD-Picture Card series and is scheduled to go on sale in August 2006. Greater storage capacity enables users to capture more Quick Time Video and high-resolution sports, underwater and travel photos all on one card for a longer period of time between downloads to a computer or printer. This is a great advantage for travelers who can't easily edit or print photos while on the road, and want to capture as many memories as possible.


Olympus Mju 1000


Ilse Jurriën : 2006-08-23 07:00:10
Olympus Mju 1000 digital camera : With the introduction of the Olympus Mju 1000, even the most demanding of photographers will be delighted to take pictures packed with 10.0 million pixels worth of detail, using a camera they can simply slip into their pocket. The Olympus Mju range is well known for cameras that push the very boundaries of technical achievement, without skimping on the style. The Mju 1000 retains the hallmark weatherproof metal body of its predecessors, bringing it bang up to date with a sophisticated silver finish, beneath which lies a 10.0 million pixel CCD and a 3x zoom lens, that together deliver bitingly-sharp results. The Mju 1000 is ideally suited to low light photography thanks to BrightCapture Technology.


Olympus Mju 750


Ilse Jurriën : 2006-08-23 07:00:09
Olympus Mju 750 digital camera : Photographers who’d like to get a little closer to their subjects should take a good look at the new Mju 750 from Olympus. This latest Mju digital camera features a new 5x optical zoom - great for scrutinising objects a bit further away - and a 7.1 million pixel CCD for photos bursting with detail. Remarkably, this extra zoom power has not affected the size, as the Olympus 750 features a sleek, ultra-compact design and weatherproof metal body - trademarks of the Mju series. To make the most of that more powerful zoom, the Mju 750 also boasts another innovation in the Dual Image Stabilization, for the ultimate safeguard against camera shake.


Olympus Mju 740


Ilse Jurriën : 2006-08-23 07:00:08
Olympus Mju 740 digital camera : Photographers who’d like to get a little closer to their subjects should take a good look at the new Mju 740 from Olympus. This latest Mju digital camera features a new 5x optical zoom - great for scrutinising objects a bit further away - and a 7.1 million pixel CCD for photos bursting with detail. Remarkably, this extra zoom power has not affected the size, as the Olympus 740 features a sleek, ultra-compact design and weatherproof metal body - trademarks of the Mju series. A high maximum ISO value gives further protection against blur. For exceptional shooting in low light or at night, the Mju 740 is equipped with BrightCapture Technology, which is now also available in Movie mode.


Olympus Mju 730


Ilse Jurriën : 2006-08-23 07:00:07
Olympus Mju 730 digital camera : With a luxuriously large 7.6 cm LCD screen, sophisticated illuminated controls and super-slim design, taking photos using the Olympus Mju 730 is a real pleasure. The extralarge screen also means that, once the shoot is over, all of your friends can enjoy viewing the shots at the same time. The 7.1 million pixel CCD and precision 3x zoom lens work together to deliver pictures packed with detail - something that can be really appreciated on an LCD screen of this size. And, as with all Mju series cameras, the slim metal bodied Mju 730 is weatherproof, so even rain needn’t stop play. But it’s when night time falls that the Mju 730 really comes into its own as its buttons automatically illuminate.


Olympus Mju 725 SW


Ilse Jurriën : 2006-08-23 07:00:06
Olympus Mju 725 SW digital camera : Sometimes life can be hard, so you need a digital camera that’s as hard as nails, such as the Olympus Mju 725 SW. Waterproof to 5m and shockproof to 1.5m, the Mju 725 SW is more than a match for today’s active lifestyles. Earlier in the year, Olympus introduced the innovative Mju 720 SW and its waterproof and shockproof protection proved a huge hit. The new Olympus Mju 725SW is the worthy successor to its crown, being waterproof to an even greater depth of 5m. The Mju 725 SW takes its protection from a durably-constructed and yet great looking metal body, which is available in three colours: Deep Blue, Cherry Red and Titanium Grey. Image quality is equally impressive, due to a 7.1 million pixel CCD and a sharp 3x optical zoom lens.


Olympus SP-510 UZ


Ilse Jurriën : 2006-08-23 07:00:05
Olympus SP-510 UZ digital camera : With an Olympus SP-510 UZ by their side, photographers never need to miss the action again. Thanks to its powerful 10x optical zoom lens they’ll be able to reach out to distant subjects and bring them in for closer scrutiny. The 7.1 million pixel resolution means that every detail will be there to see. Should anyone need to delve deeper still, in 3.0 million pixel resolution, a Fine Zoom option can increase the magnification of the optical zoom to 15x. Nothing escapes the gaze of the SP-510 UZ, even when the sun starts to set. Olympus BrightCapture Technology comes into play boosting maximum ISO value to an amazing 4000 allowing the camera to deliver great results even in low-light conditions.


Olympus FE-200


Ilse Jurriën : 2006-08-23 07:00:04
Olympus FE-200 digital camera : For a wider view, reach for the Olympus FE-200. This ultra-compact, metal clad camera features an impressive 5x zoom lens that stretches from wide-angle - great for landscapes - all the way to telephoto. So, no matter where the photographers are, they can zoom in on the action. And with an intuitive “one button, one function” design and an onboard Help function, the Olympus FE-200 is simplicity itself to use. Photographers using the Olympus FE200 will be able to tackle pretty much anything using its 5x zoom lens (28-140mm equiv. on 35mm camera), from breathtaking panoramas to stunning close-ups. Photos are captured in crystal clarity by the camera’s 6.0 million pixel CCD.






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