Hitachi America appoints Vice President marketing : The Ubiquitous Platform Systems Division of Hitachi America, a subsidiary of Hitachi Ltd, announced the appointment of 15-year consumer electronics veteran Daniel Lee to the position of vice president of marketing. Lee will direct Hitachi's U.S.-based marketing, communications and advertising strategies across the company's complete line of consumer electronics, including high-definition plasma, LCD and projection televisions, and DVD camcorders. Additionally, Lee will be responsible for Hitachi's expanding brand awareness efforts, including its new "Power Unleashed" integrated national advertising campaign. Mr. Lee will be based out of Hitachi's San Diego, California office.
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