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Consumer Technology Adoption Survey


Nic Rossmüller : 2006-08-20 13:03:00
Consumer Technology Adoption Survey : Eighteen-to 26-year-old Gen Yers are integrating technology into their daily lives at a faster rate than any other generation, according to Forrester Research, Inc.'s North American Consumer Technology Adoption Study 2006 Benchmark Survey of 66,707 US and Canadian households. This study, now in its ninth year, is the largest and longest-running study of its kind. It evaluates technology adoption and its impact on consumer behavior, attitudes, and services, including Internet, mobile phones, marketing, media, financial services, travel, and government. The resulting report includes a five-year forecast of 15 devices and technologies, and it incorporates comparative data from 2000 to 2005.






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