Duracell advertising campaign : Duracell unveiled the latest commercial in its highly successful "Trusted Everywhere" advertising campaign. The 30-second television spot depicts the life-saving work of AirLife Denver, an emergency rescue transport service that uses Lear Jets, helicopters and ground ambulances to save trauma patients and bring them to area hospitals. The "Trusted Everywhere" campaign, now its fourth successful year, is designed to reinforce the power of Duracell batteries by demonstrating two parallel uses of electronic devices - one in an everyday situation and the other in a critical capacity. The latest spot, which is entitled "Two Helicopters," opens with a father teaching his young daughter how to fly a remote-controlled toy helicopter in a park.
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