Canon from Style Evolution to Imaging Revolution : Canon proudly celebrated the 10th Anniversary of its ELPH brand On October 10th at the Fashion Institute of Technology in New York. Throughout the past ten years, Canon’s ELPH brand, and its signature “box-and-circle” design, have helped set fashion and consumer electronics buying trends, and helped lead Canon’s digital camera market share to number one status worldwide (since 2004, according to IDC, the leading digital photography research firm). It was May 1996 when the camera purchasing public first learned of a special little camera called the Canon ELPH, born of a new photo format the industry optimistically called the Advanced Photo System.
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