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Canon USA advertising campaign

Ilse Jurriën : 2006-10-04 02:07:00
Canon USA advertising campaign : Canon USA unveiled its “What’s Next For Color” advertising campaign in support of its newest Color imageRUNNER, imagePRESS and imagePROGRAF devices in the second half of 2006. The What’s Next For Color advertising campaign, which kicked-off today with a five-page unit in The Wall Street Journal, will leverage a mix of unique and traditional media, as well as outdoor and radio advertising, with nearly $15 million in media schedule, and support the company’s brand slogan, Canon imageANYWARE. In addition to The Wall Street Journal ad unit, the What’s Next For Color advertising campaign will also utilize an eight-page Butterfly Gatefold in selected publications.


Canon releases 89 consumer products in 2006

Ilse Jurriën : 2006-09-26 16:20:00
Canon releases 89 consumer products in 2006 : Canon announces that it will have released a total of 89 new consumer products this year - an average of one consumer product released every four days. The announcement coincides with the start of Photokina, the bi-annual European imaging and photography exhibition hosted in Cologne from tomorrow. Canon holds the number one position in the D-SLR camera, Digital Still Camera, Compact Photo Printer and scanner markets, and has the number one selling product in the Digital Still Camera and Inkjet Printer markets (with the Digital IXUS 55 and PIXMA iP4200 respectively). Canon is also driving the fast growing HD video market with the release of the HV10: world’s smallest HDV 1080i camcorder.


Ekaterina Guseva becomes ambassador for Canon

Ilse Jurriën : 2006-09-26 03:00:02
Ekaterina Guseva becomes ambassador for Canon Europe : Canon Europe, world-leader in imaging and information technology solutions, has signed Ekaterina Guseva, one of Russia’s brightest stars, as its brand ambassador and figurehead of a multi-million Euro advertising campaign. The signing of Ekaterina Guseva follows Canon’s recent announcement as a sponsor of the Russian Premier Football League and forms part of Canon’s continuing strategy of building brand awareness in Russia, a key emerging market. Ekaterina Guseva will star in a new advertising campaign to promote Canon’s full range of consumer and business digital imaging products in Russia, Ukraine, Kazakhstan and the Baltic countries.


Canon The Other Side of Fashion collection

Ilse Jurriën : 2006-09-26 02:50:18
Canon collection The Other Side of Fashion : Canon Europe, world-leader in imaging and information technology solutions, has recruited the talents of 100 of the world’s most influential style icons to reveal an insider’s perspective on the international fashion scene. The resulting photographic collection entitled The Other Side of Fashion will be launched across Europe in September at a glittering celebrity-led event in London and will be made available through a glossy magazine and public exhibitions across Europe. All proceeds from the sales of the magazine and charity auctions of the prints will go to Red Cross youth projects across Europe.


Canon Europe acquires solutions provider NT-Ware

Ilse Jurriën : 2006-09-25 23:40:00
Canon Europe acquires German solutions provider NT-Ware : Canon Europe, world-leader in imaging technology solutions, has bolstered its offering in the business solutions arena by acquiring a 35% stake in German solutions provider NT-Ware. NT-Ware delivers workflow and business process improvement solutions to the printing, manufacturing and retail industries across the EMEA region. Canon’s collaboration with NT-Ware will add significant value to the Canon Business Solutions (CBS) product proposition, by providing exclusive access to NT-Ware’s innovative technology and, by doing so, will create clear competitive advantage.


Canon4Kids Program

Ilse Jurriën : 2006-09-13 20:38:24
Canon4Kids Program : In August 2005, Hurricanes Katrina and Rita resulted in devastating loss for the Gulf Coast of the United States. The city of New Orleans was particularly impacted and they are still working to rebuild from the disaster. Today, digital imaging equipment donated to the New Orleans Police Department by Canon USA, Inc., through the National Center for Missing & Exploited Children will further help in the rebuilding efforts. A Canon digital camera, scanner, camcorder, printer and copier were presented to the Juvenile Division of the New Orleans Police Department at the International Homicide Investigators Association's Annual Training Symposium. The donation is made possible by the Canon4Kids program.


Canon leads digital camera market

Ilse Jurriën : 2006-09-04 18:01:00
Canon leads digital camera market in 2006 : Canon is strengthening its leadership position as America's choice for digital cameras. In a recent IDC study*, the Canon brand captured number one position for total digital camera shipments in the first half of 2006, with a market share of 21.0 percent (which is up from 20.2 percent in 1H05). "As the digital camera market matures, it is more important than ever for camera vendors to meet dealer requirements for timely product introductions, and properly address consumer desires with compelling designs and feature sets," said Christopher Chute, research manager for the worldwide digital imaging practice at IDC. "Canon continues to properly execute on these critical principles."


Ladies Golf Association Tour sponsored by Canon

Mark Peters : 2006-08-03 10:38:00
Ladies Golf Association Tour sponsored by Canon : Continuing its support for professional golf, Canon U.S.A., Inc., today announced that it has entered into a sponsorship agreement with Ladies Professional Golf Association (LPGA) Tour Professional Natalie Gulbis for the 2006 LPGA season. The 23-year-old Natalie Gulbis, born in Sacramento, California achieved more than 10 top-10 finishes in 2005, including a tie for fourth place at the U.S.Women's Open, and has posted several top-five finishes already in 2006. Natalie Gulbis also qualified for her first Solheim Cup, a biennial USA vs. Europe team match play competition that is viewed as the premier event in women's world golf, in 2005.






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