Sony cameras & Carl Zeiss lenses partnership : In relation to digital photography and filming, only real pioneers can claim to have been at the forefront of the development for a decade. Sony and lens manufacturer Carl Zeiss, who are celebrating ten years of close collaboration, are among these pioneers. Thanks to their partnership approach, they are now accepted as technological leaders in the field of digital cameras and camcorders. Do you remember how you used to take pictures in the 1990s? Your recollection is probably somewhat hazy… Over the last ten years, digital technology has revolutionised filming and photography. As a result, the taking of pictures has become less cumbersome, easier, faster and cheaper, in a word: better.
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