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Cybershot Cameras popular among women

Mark Peters : 2005-10-18 14:45:27
Cybershot Cameras popular among women : Sony's Cyber-shot digital cameras are proving to be a popular choice among women. According to the NPD Group, 53% of all digital camera purchases from May to July were made by women. Of Sony camera purchases, 56% were made by women, beating the industry average. This is up from 42% a year ago. In a research study conducted in April entitled Closing the Technology Gender Gap; What Women Really Want, analysts from IDC found that women were not only tech savvy, but also very busy who demand performance and convenience from the products they buy. According to the study, women don't have time to "tinker" with their gadgets; they require reliable and intuitive devices that are ready when they are.

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