Samsung belongs to best consumer electronics brand : In a survey of the top 100 global brands, BusinessWeek magazine & Interbrand Consultancy have valued Samsung's brand at $14.9 billion in 2005, making it the world's topmost consumer electronics brand, a position long held by more entrenched player Sony. Furthermore, Samsung's brand, now ranked at No. 20 position among the top 100 global brands, has posted the biggest gain in value of any global brand with a 186 per cent surge over the past five years. The report, considered to be one of the most prestigious global brand studies, states that Samsung's key success factor was its strategy to build a strong, single brand experience coupled with innovating cool-design digital products.
Samsung and Pentax develop Digital SLR cameras : Samsung announces agreement with Pentax to co-operate and jointly develop new digital camera products. This will broaden the product range to offer consumers greater choice Seoul, Korea - October 12th, 2005: Samsung (CEO Lee Joong-Koo) announces an agreement with Pentax to jointly develop Digital-SLR cameras. The partnership between Samsung and Pentax will be based on sharing their respective competencies to enhance competitiveness in digital cameras. Samsung holds superb digital image processing technologies, digital convergence technologies and world-wide brand recognition in digital appliance markets.
