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Jasper Huitink : 2005-12-08 05:43:00
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PMA 2006 inspiration centers : Imaging at its most innovative is the theme for PMA 2006, PMA 2006 will feature The Complete Picture inspiration center, a showcase of hands-on lifestyle experiences designed specifically for the most powerful target market, Jennifer, the Gen-X Mom ("Jennifer" is the name PMA 2006 is using to describe this target market). This concept store, to be located on the PMA 2006 Trade Show floor (Booth 4377), will provide photo imaging industry members concrete retail solutions, organized into comprehensive collections called "inspiration centers." These inspiration centers focus on the core areas of how she (Jennifer) interacts and engages with images.
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Ilse Jurriën : 2005-07-20 08:20:22
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PMA Marketing study about Digital SLR cameras : A new mini report by PMA Marketing Research indicates digital SLRs are more likely to embrace the skills necessary to master the picture-taking process. More than two-thirds of digital SLR owners just "like to take photographs" "for pure enjoyment." In addition to enjoying the picture-taking process, they are also interested in capturing the highest quality memories. According to the PMA study; Focus on Digital SLRs . Trends and Opportunities, the digital SLR user also uses their camera more than other camera owners, including three times as often as 35mm SLR owners. The 35mm SLR user was ready to move up to the digital SLR to reinvigorate their interest in photography.
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