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Olympus plans two new high-end SLR camera models


Mark Peters : 2005-05-10 01:30:00
Olympus plans two new high-end SLR camera models : Japanese digital camera maker Olympus swung to a loss in the financial year ended March after the company slashed prices to cope with competition and spent 5.5 bln yen to restructure its digital camera business. Olympus reported a full-year net loss of 11.8 bln yen, reversing a profit of 33.6 bln yen the year before. 'We can attribute the (loss) solely to the sluggishness in the visual product division,' said Hideo Yamada, director and member of the board of Olympus. 'To drastically restructure our visual product division (covering digital cameras), we booked huge restructuring charge in this division,' he added.


Olympus Camedia X-600 camera introduction


Dennis Hissink : 2005-04-25 19:40:00
Olympus Camedia X-600 camera introduction : Olympus Japan introduces a new digital camera - Olympus Camedia X-600. The Olympus X-600 digital camera features a 5.0 Megapixel image sensor and a 3x optical zoom lens. The Olympus Camedia X-600 is an ultra compact body with a high resolution image quality. Although its size is super compact the body offers a 2-inch LCD display. Of course, Olympus is using a Xd Picture card for storage but the camera also incorporates a built-in memory of 14MB. This new Camedia model is very user-friendly and has a help function on board to provide the user first class help when needed. Beside offering a full automatic mode the Olympus Camedia X-600 has scene programs built-in.


Olympus supports Ferrari F1 Racing Team in 2005


Mark Peters : 2005-04-13 20:30:00
Olympus supports Ferrari F1 Racing Team in 2005 : The 2005 Formula One season has begun, and this is the third year for Olympus to sponsor Ferrari. The opening round of the FIA Formula One World Championship, the Australian Grand Prix, was held on March 6 in Melbourne. Ferrari drivers Michael Schumacher and Rubens Barrichello were on the track. Due to a sudden downpour during the previous day’s qualifying session, Barrichello started out eleventh on the grid and Schumacher nineteenth in the very back row. Schumacher quickly moved up but, halfway through the race got involved in a collision coming out of the pit. Schumacher retired to save the engine for the next Grand Prix.


Olympus Europe corporate reorganisation


Dennis Hissink : 2005-04-08 02:30:49
Olympus Europe corporate reorganisation : As a part of the Olympus global strategy to enhance effectiveness and value creation of its business areas, Olympus Europe has undergone a corporate reorganisation. In addition to optimising the use of company resources, the move, which has been undertaken in all major Olympus centres worldwide, will put Olympus in a stronger position to respond quickly to the changing market conditions in each of its business areas. The realignment will therefore facilitate greater market competitiveness and guarantee the ability to meet customer demands more effectively, ensuring improved business results now and into the future.


Olympus PT-E01 underwater case for Evolt E-300


Mark Peters : 2005-03-31 16:00:42
Olympus PT-E01 underwater case for Evolt E-300 : Olympus today announced the PT-E01 underwater case for the Evolt E-300 Digital SLR, as well as a series of housings ports for several E-System Zuiko Digital Specific Lenses and the FL-36 Flash. Specifically designed for the Evolt E-300 camera and the Zuiko Digital Lenses, these durable housings enable underwater imaging aficionados to explore digital photography in the beauty of the undersea world. “Olympus underwater cases or our Evolt Digital SLR and Zuiko Lenses will take advantage of the expandability and versatility that a SLR camera offers both on land and at sea,” said John Knaur, senior product manager for Digital SLR at Olympus Imaging America Inc.


Olympus m:robe MR-500i is now available


Dennis Hissink : 2005-03-31 11:20:03
Olympus m:robe MR-500i is now available : Awaken your senses with the Olympus m:robe MR-500i. It unites the magic of music with the power of pictures by combining a portable audio player with a digital camera. Now you can enjoy viewing those otherwise fleeting moments in life, whether on holidays, out with friends or during the every-day, to the sound of your individually-selected tunes. An imaginative Remix Play mode allows for the production of "remix cubes", dynamic, customised slideshows of your footage accentuated with music. Various remix cube templates are available to give your creations added emotion or an exciting video clip feel. The compact and lightweight Olympus MR-500i has 20GB storage capacity.


Olympus E-300 Firmware version 1.2 update


Mark Peters : 2005-03-30 18:00:38
Olympus E-300 Firmware version 1.2 update : Olympus released version 1.2, a new firmware update for the Olympus E-300 digital camera. The Olympus E-300 digital SLR is a 8 megapixel camera which immediately stands out from the crowd. It's much more lean and unconventional form, for an SLR, is the result of replacing the penta prism with a TTL Optical Porro Finder. Combined with full SLR performance, perfect handling and a very tempting price, this model is the ideal everyday companion for ambitious users. The Olympus E-300 incorporates a Supersonic Wave Filter that ensures dust and other foreign particles do not interfere with the captured image. The firmware update v1.2 for the Olympus E-300 includes the following.


Olympus MAUSB-300 xD-Picture Card USB reader


Mark Peters : 2005-03-30 11:00:33
Olympus MAUSB-300 xD-Picture Card USB reader : Olympus announced a 1 Gigabyte xD-Picture Card and a Portable USB Reader/Writer for xD media. As one of the world's smallest storage media for digital cameras and digital voice recorders, the xD-Picture Card is now capable of holding 1GB of data, whether it's digital images, video, music files, written documents, or presentations. When any xD card is placed inside the new stylish, compact MAUSB-300 Reader/Writer, data can go anywhere and be directly transferred quickly to and from a personal computer for added convenience. By offering a range of storage capabilities, the One Gigabyte xD-Picture Card guarantees that digital camera users' storage requirements will be fulfilled.


Olympus RAW import plug-in for Photoshop


Dennis Hissink : 2005-03-18 12:00:00
Olympus RAW import plug-in for Photoshop : Olympus digital camera owners can now benefit from improved image quality and more user-friendliness during RAW file development processing. The new Olympus RAW file import plug-in for Photoshop which is now available provides several adjustment options to enhance pictures and is dialogue-based for intuitive operation. It is available for downloading, free of charge. When it's the quality of an image that counts, digital photographers often rely on the RAW format for capturing shots faithfully and later use image processing software for fine-tuning the photos. Olympus has now released a new RAW file import plug-in for Photoshop.


Olympus m:robe MR-100 audio player introduction


Dennis Hissink : 2005-03-17 14:50:19
Olympus m:robe MR-100 audio player introduction : The Olympus m:robe MR-100 is out now to put music quite literally at your fingertips. It's a digital audio player with a very special difference - operation is via its sensuous touch pad control. Fiddling with buttons and dials becomes a thing of the past. What you get is pure listening pleasure in an ultra-compact, head-turning design. This Olympus MR-100 provides a USB 2.0 Hi-Speed port and features 5GB storage capacity for around 1,200 songs. Sure to get the heartbeat of all music lovers racing, the Olympus m:robe MR-100 introduces a new class of musical entertainment. With its unmistakable, progressive design, this lightweight and ultra-compact music player commands attention.


Olympus PT-023 underwater case for C-8080 camera


Mark Peters : 2005-03-16 22:00:00
Olympus PT-023 underwater case shown at CeBIT 2005 show : The PT-023 underwater case has been specially customised for the Olympus CAMEDIA C-8080 WIDE ZOOM digital camera. This underwater case is perfect for fascinating underwater photography or capturing the thrill of water sports and activities. The Olympus PT-023 Underwater Case provides waterproof protection for underwater photography to a depth of 40 meters. Housings to accommodate conversion lenses and external flash units will also be offered, allowing users to enjoy the highest class of image quality for digital underwater shooting. The Olympus PT-023 underwater case is already available.


Olympus DIWA Awards ceremony


Mark Peters : 2005-03-15 23:12:00
Olympus DIWA Awards ceremony : During the CeBIT 2005 event and at the enormous and colorful Olympus stand LetsGoDigital, member and co-founder of the DIWA Awards organisation, was honoured to be part of the DIWA Awards ceremonies. As a representative of the DIWA (Digital Imaging Websites Association), a world-wide organisation of collaborating websites, together with Erik Kaper, General Manager of the DIWA Awards and among other DIWA members we handed over several prestigious DIWA Awards. Olympus received two DIWA Silver Awards for their Olympus E-300 and Olympus Mju mini DIGITAL cameras, one DIWA Design Award for the Olympus Mju mini DIGITAL and a DIWA Platinum 2004 Award for the Olympus Camedia C-8080 Wide Zoom digital camera.


Olympus ZUIKO 7-14mm lens at CeBIT 2005


Mark Peters : 2005-03-15 00:35:00
Olympus ZUIKO 7-14mm lens at CeBIT 2005 : Some weeks ago when we attended the PMA show in Orlando, US, we already seen this new baby. At CeBIT Olympus had the new Olympus ZUIKO 7-14mm lens mounted on the Olympus E-300 and showed the set to us. This new lens is actually designed for use by pros. The Olympus ZUIKO DIGITAL ED 7-14mm 1:4.0, or just Olympus ZUIKO 7-14mm, attracts photographers who are looking for ultra-wide-angle shooting capabilities. Those super wide angle lenses are used to create dramatic expressive compositions. With a focal length beginning at merely 7mm, which is equivalent to 14mm on a 35mm camera, it offers a 114 degree angle of view. Actually Olympus has the world's widest for digital zoom lenses in its hands!


Olympus USA rebates for Evolt E-300 & Zuiko Lenses


Mark Peters : 2005-03-05 01:48:06
Olympus USA rebates for Evolt E-300 & Zuiko Lenses : Olympus Imaging America Inc. announces a $100 rebate on its EVOLT E-300 Digital SLR system both with and without its consumer Zuiko Digital lenses. The offer applies to all EVOLT bodies and EVOLT Kits purchased from February 7 until March 31, 2005 in the US and Canada (rebates must be postmarked by April 30, 2005). The greatest savings by far is for the EVOLT E-300 Two Lens Kit, because if the camera and lenses were each purchased separately, they would cost $1,428.90. With the $100 rebate until March 31, consumers can purchase the EVOLT Two Lens Kit for just $999.99 - an incredible savings. That's 2 digital lenses for just $100 more than the price of the EVOLT body on its own.


Olympus ZUIKO lenses on PMA 2005


Mark Peters : 2005-02-22 01:22:58
During my conversation with Christina Blake, Group Leader External and Internal Communication Corporate & Imaging Systems Europe Marketing Communications, we discussed the latest introductions. I was most interested in the new Olympus ZUIKO lenses but unfortunately it was still too early to see them in action. The introduction of the three new Olympus ZUIKO lenses, with a catching f2.0 bright on the entire focal length, is a welcoming introduction for the Olympus E-System. The high standard of optical performance which has to be reached by this new series lenses, will meet the requirements of the most demanding professional photographer. Who wouldn't get excited learning about the introduction of of the Olympus Digital....


Olympus C-480 ZOOM digital camera introduction


Mark Peters : 2005-02-17 18:00:00
Olympus C-480 ZOOM digital camera introduction : What is easy to use, boasts an attractively rounded form, takes excellent photos and also offers astounding value for money? The Olympus C-480 ZOOM. It's the trouble-free and stylish start into digital photography for those not wanting to take chances on image quality. The 4.0 million pixel model features a bright 3x zoom lens and incorporates the TruePic TURBO image processor to ensure shots always come out a treat. 15 scene programmes covering the most common shooting situations are easily selected for comfortable, straightforward operation. Shots and movies are framed and viewed on the integrated 4.6cm LCD monitor. The icing on the cake is its great price-performance ratio.


Olympus C-500 ZOOM digital camera introduction


Mark Peters : 2005-02-17 18:00:00
Olympus C-500 ZOOM digital camera introduction : An exciting addition to the Olympus range, the Olympus C-500 ZOOM gives hobby photographers ease of use and plenty of room for creativity and experimentation with full manual control. The captured images are sure to make a big impact thanks to 5.0 million pixels and TruePic TURBO technology to guarantee rich, high-definition shots. A bright 3x zoom lens (38-114mm equivalent) adds shooting flexibility. Movies with sound can be recorded too. These, as well as photos, can be viewed on the 4.6cm LCD monitor. Best of all, this model is very attractively priced. With the OlympusC-500 ZOOM digital camera, shooting is as easy or as creative as the photographer desires.


Olympus FE-5500 digital camera introduction


Dennis Hissink : 2005-02-17 18:00:00
Olympus FE-5500 digital camera introduction : It's the designer digital camera featuring the attention-grabbing twisting lens that can easily be taken everywhere. With the Olympus FE-5500, photographers needn't miss a shot. Its slim-line dimensions and low weight make it effortless to carry around. 5.0 million pixels and a precision 3x optical zoom (equivalent to 35-105mm), guarantee impressive results in full detail. For added flexibility, total magnification power can be increased to 12x by invoking the digital zoom. To make taking great photos even easier, a range of pre-defined scene programmes covering many common shooting situations can be chosen, such as Sports, Indoor and Landscape.


Olympus S-DVD-100 DVD recorder introduction


Dennis Hissink : 2005-02-17 18:00:00
Olympus S-DVD-100 DVD recorder introduction : With the announcement of the Easy Imaging System at Photokina 2004, Olympus introduced a new integrated approach to shooting, printing, archiving and sharing digital photos without the need for a PC. Now, a DVD recorder joins the line-up to make digital photography easier, more stylish and enjoyable. The new S-DVD-100 DVD recorder facilitates the easy sharing of images with friends and family as well as secure long-term archiving. A camera of the Easy Imaging System, such as Olympus IR 300 is simply connected to the Olympus S-DVD-100 recorder via a docking station and the burning is almost done. The Olympus S-DVD-100 DVD recorder will be available from spring 2005.


Olympus IR-300 digital camera introduction


Dennis Hissink : 2005-02-17 18:00:00
Olympus IR-300 digital camera introduction : With the announcement of the Easy Imaging System at Photokina 2004, Olympus introduced a new integrated approach to shooting, printing, archiving and sharing digital photos without the need for a PC. Now, a second digital camera joins the line-up to make digital photography easier, more stylish and enjoyable. The 5.0 million pixel camera Olympus 300 stands out with its pure, minimalist design. A precision 3x zoom lens graces the centre of its front and on its rear, a 5.1cm Sunshine LCD monitor ensures shots can be framed, checked and viewed with ease. Versatility is further guaranteed with many more options such as macro and movie recording with sound.






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