Nikon press conference at IFA 2005 : This morning Nikon is offering a press conference. Martina Beckman opens with an interesting speech. New innovations like wireless transmissions, and software user-friendly features for the consumer are key points in Nikon's strategy. Nikon needs to be creative in offering new services and solutions. New technologies and innovations are sometimes difficult to translate in an easy way to the consumer to enable him or her to use it. Nikon feels it is committed to being 'At the heart of the image'. One of Nikon's strong points is the use of glass materials but also light control technology, colour sciences and image processing technologies add to Nikon's strength.