IDC study of American digital camera owners : While number of digital images captured increases rapidly, consumers' printing behavior changes. The number of aggregate digital images captured per month continued to grow another 18 points in 2005, largely driven through cheaper flash memory card prices and increased capacities, IDC found in a new study of USA digital camera owners' usage habits. As a result, the total number of average monthly prints is expected to increase by 29% in 2005. However, printing behavior is changing with home printing continuing to decline in favor of retail locations. IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries.
|